Search Engine Optimization (SEO) is the art of helping a document rank higher in search engines like Google, Bing, or DuckDuckGo.
In this category you’ll find tips, insights, and unique research to help power your own SEO efforts.
Imitation is the sincerest form of flattery so the saying goes. SEOs have long looked at each others content attempting to duplicate it or make better versions of content that ranked well. Now with AI on the scene this process is able to be done at a blistering...
I used various A.I. systems to predict what would be important or change for SEO in 2024. Each one used different sources and came up with different content. The differences were a bit surprising considering they basically all use OpenAI’s GPT, in terms of formatting and end result....
On Thursday November 2nd, 2023 Google released the fifth Core Update of 2023 also known as a “Broad Core Update”. This is the ninth major announced search algorithm update according to Google this year. Today we released the November 2023 core update. We'll update our ranking release history...
Today Gagan Ghotra, an SEO in Australia, spotted a Google Bard conversation indexed as a Featured Snippet at the top of a Google SERP and posted about it on X (the social media website formerly known as Twitter). Haha 😂 Google started to index share conversation URLs of...
Today Google’s Search Central X/Twitter handle announced an update to the Helpful Content system would be rolling out over the next few weeks. If you’re unfamiliar with the Helpful Content Update which started rolling out in August of 2022 read our guide on the first version of it....
As it became apparent that the pandemic was putting a stranglehold on local businesses we offered to help as many as we could with various free services including hundreds of free SEO reviews, consultation calls, and more. During this time a small fitness business owner asked a friend...
OpenAI just announced that their wildly popular ChatGPT LLM-AI chatbot now has plugins that allow users to talk to other apps and pull data into the chatbot, including a web browsing plugin which users can use to access websites on the open web and do things like summarize...
On Wednesday March 15th, 2023 Google released the first Core Update of 2023 also called a “Broad Core Update”. This is the second major announced search algorithm update according to Google this year, the other being a Product Reviews update in late-February. Today we released the March 2023...
Duplicate Content. Just uttering the word around webmasters, SEOs, and business owners can bring jagged stares and send chills down their spines. The type of content has long been blamed for a myriad of website problems including losing large swaths of Google traffic and even revenue. Navigate This...
Conferences are back, live and in-person baby! Last week I attended Pubcon Austin 2023, the first time in a decade as visitor and not a speaker, to support my friends and colleagues and an institution that brings us together a few times every year. While there I discovered...
