Category: SEO

Search Engine Optimization (SEO) is the art of helping a document rank higher in search engines like Google, Bing, or DuckDuckGo.

In this category you’ll find tips, insights, and unique research to help power your own SEO efforts.

How to Avoid Making The Same Mistake As The Texas Restaurant Chain “Big Madre” When Launching a New Website

A Texas restaurant chain had their marketing agency spam one of our Facebook Groups. Since we are also based in Texas we decided to take a look at what was happening behind the scenes. What we found is a horrifying lesson for any business. It appears that the...

Everything We Know About Google’s A.I. Chatbot “Bard”

Today Google made a major announcement that has been expected for weeks, they are launching an artificial intelligence chatbot in the search results. Currently, this chatbot is only available to “trusted testers” (whatever that means) but will be publicly available soon possibly on February 8th when they are...

WordPress Technical SEO Guide

Navigate this article: Introduction What is Technical SEO for WordPress? Who is Responsible for the Technical SEO of a WordPress Website? The WordPress Technical SEO Guide Select a Great Webhost Keep Plugins to a Minimum Use DNS-Prefetch / Preconnect Use an Optimized Theme Use a CDN Optimize Your...

Ways to Use ChatGPT for SEO

Note: This is an in progress research project and the findings are subject to change. More work is being done daily to further test out ways this tool might be leveraged for positive SEO and ways it might cause harm. Check back for more later, ask questions in...

Everything We Know About Google’s December 2022 Link Spam Update

Today Google announced a major effort to combat link spam impacting search results. Today, with our December 2022 link spam update, we’re leveraging the power of SpamBrain to neutralize the impact of unnatural links on search results. The update launches today & will take about two weeks to rollout. Learn more: https://t.co/ACO2Ut8wmi — Google...

How to Find Your Google Business Profile CID

This document is designed to help you find the CID of your Google Business Profile. Each option below was tested and worked at time of publication. I encourage you to read through all of them and select the option that best fits your needs. You will discover various...

Lightspeed Ecommerce SEO Guide

Introduction to the Guide If you have Lightspeed POS system then you likely also have a Lightspeed ecommerce website aka “Lightspeed eCom” also referred to on their site as the “eCom (C-Series)” product. Like most Lightspeed customers you probably selected this website because you use their other tools...

Everything We Know About Google’s September 2022 Core Update

On September 12th the “Google Search Central” Twitter handle announced the release of a new Core Update also known as a “Broad Core Update”. This is the second announced Google Core update of the year, the sixth announced Google algorithm update, and comes just one business day after...

Everything We Know About Google’s Helpful Content Update

On Thursday August 18th, 2022 the “Google Search Central” Twitter handle announced the release of a major new Google Algorithm Update called the “Helpful Content Update” along with a new site-wide ranking signal for helpful vs. unhelpful content. This appears to be quite a big update and has...

Everything We Know About Google’s May 2022 Core Update

On May 25th the “Google Search Central” Twitter handle announced the release of a new Core Update also known as a “Broad Core Update”. This is the first announced Google update since the Desktop Page Experience Update in February of this year and the first Core Update since...