Search Engine Optimization (SEO) is the art of helping a document rank higher in search engines like Google, Bing, or DuckDuckGo.
In this category you’ll find tips, insights, and unique research to help power your own SEO efforts.
An increasingly important part of technical SEO is to understand how search engines and AI systems are allowed to access content (if they voluntarily follow existing protocols). To best understand this I like looking at the largest websites/apps at the bots they block or give special permissions to....
Savvy SEOs spotted what appeared at first to be a test inside of Google’s search results where the search engine giant was encrypting URLs, effectively hiding them from web scrapers like rank tracking tools and AI systems like ChatGPT and SERP API. This of course is a major...
Google Rolls Out New /goto Redirects That Complicate Rank Tracking and Search Scraping Google is rolling out a significant change to how outbound links work inside its search results. Instead of exposing a result’s destination URL directly in the search result HTML, Google is increasingly routing clicks through...
Key Facts Suspension Index is a new software tool built to monitor Google Business Profile suspension activity. The platform presents suspension activity as a “Google Business Profile Suspension Index” and “weather report” for the local SEO community. The new tool was created by Ben Fisher, known online as...
A new Search Engine Land case study argues that publishers can improve organic visibility by explicitly connecting their content archives to entities in Google’s Knowledge Graph and reorganizing internal links around those entities. Key Facts Claims entity SEO increased organic search traffic by +23.1% Search Engine Land installed...
AI crawlers, LLM bots, scraper services, and agentic browsers are changing the old relationship between publishers and technology platforms. For years, publishers accepted search engine crawling because there was a clear value exchange: a search engine indexed the page, displayed a link, and sent readers back to the...
Google has officially started rolling out new generative AI performance reports inside Google Search Console, giving website owners a dedicated view of how often their pages appear inside Google’s AI-powered search features. This includes visibility from AI Overviews, AI Mode, and generative AI features in Google Discover. Let’s...
What is Happening Yesterday at Google I/0 2026 Google announced they would be completely changing the search box to an “ask” box and merging AI Overviews / AI Mode into search results if not outright replacing them completely. The update is supposed to take effect throughout the week....
Google has now published official guidance for optimizing websites for generative AI features in Google Search, including AI Overviews and AI Mode. The biggest takeaway is not that SEOs need an entirely new discipline called “GEO” or “AEO.” It is almost the opposite: Google says its generative AI...
Google just quietly dropped one of the most important—and frankly overdue—spam policy updates in years. If you’ve ever been trapped on a sketchy website smashing the back button over and over again, you already understand why this matters. In a new announcement on the Google Search Central Blog,...
