Search Engine Optimization (SEO) is the art of helping a document rank higher in search engines like Google, Bing, or DuckDuckGo.
In this category you’ll find tips, insights, and unique research to help power your own SEO efforts.
Key Facts Suspension Index is a new software tool built to monitor Google Business Profile suspension activity. The platform presents suspension activity as a “Google Business Profile Suspension Index” and “weather report” for the local SEO community. The new tool was created by Ben Fisher, known online as...
A new Search Engine Land case study argues that publishers can improve organic visibility by explicitly connecting their content archives to entities in Google’s Knowledge Graph and reorganizing internal links around those entities. Key Facts Claims entity SEO increased organic search traffic by +23.1% Search Engine Land installed...
AI crawlers, LLM bots, scraper services, and agentic browsers are changing the old relationship between publishers and technology platforms. For years, publishers accepted search engine crawling because there was a clear value exchange: a search engine indexed the page, displayed a link, and sent readers back to the...
Google has officially started rolling out new generative AI performance reports inside Google Search Console, giving website owners a dedicated view of how often their pages appear inside Google’s AI-powered search features. This includes visibility from AI Overviews, AI Mode, and generative AI features in Google Discover. Let’s...
What is Happening Yesterday at Google I/0 2026 Google announced they would be completely changing the search box to an “ask” box and merging AI Overviews / AI Mode into search results if not outright replacing them completely. The update is supposed to take effect throughout the week....
Google has now published official guidance for optimizing websites for generative AI features in Google Search, including AI Overviews and AI Mode. The biggest takeaway is not that SEOs need an entirely new discipline called “GEO” or “AEO.” It is almost the opposite: Google says its generative AI...
Google just quietly dropped one of the most important—and frankly overdue—spam policy updates in years. If you’ve ever been trapped on a sketchy website smashing the back button over and over again, you already understand why this matters. In a new announcement on the Google Search Central Blog,...
Microsoft has launched an AI Performance report inside Bing Webmaster Tools (public preview / beta) to help publishers understand how often their content is cited as a source in AI-generated answers across Microsoft Copilot, AI-generated summaries in Bing, and select partner integrations. The feature is explicitly not a...
On February 5th, 2026, Google announced and began rolling out a new core update focused specifically on Google Discover, a notable shift because this update targets Discover’s content recommendation systems rather than traditional Search rankings. This is the first Core Update of 2026 and the first ever Core...
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