An increasingly important part of technical SEO is to understand how search engines and AI systems are allowed to access content (if they voluntarily follow existing protocols). To best understand this I like looking at the largest websites/apps at the bots they block or give special permissions to....
AI crawlers, LLM bots, scraper services, and agentic browsers are changing the old relationship between publishers and technology platforms. For years, publishers accepted search engine crawling because there was a clear value exchange: a search engine indexed the page, displayed a link, and sent readers back to the...
Common Crawl recently published a new field guide called The AI Visibility Audit, written by Stephen Burns, Web Intelligence Lead at the Common Crawl Foundation. The guide is worth paying attention to because it gives SEOs and business owners a practical framework for auditing something most traditional SEO...
Google has officially started rolling out new generative AI performance reports inside Google Search Console, giving website owners a dedicated view of how often their pages appear inside Google’s AI-powered search features. This includes visibility from AI Overviews, AI Mode, and generative AI features in Google Discover. Let’s...
What is Happening Yesterday at Google I/0 2026 Google announced they would be completely changing the search box to an “ask” box and merging AI Overviews / AI Mode into search results if not outright replacing them completely. The update is supposed to take effect throughout the week....
Google has now published official guidance for optimizing websites for generative AI features in Google Search, including AI Overviews and AI Mode. The biggest takeaway is not that SEOs need an entirely new discipline called “GEO” or “AEO.” It is almost the opposite: Google says its generative AI...
OpenAI has announced the next major step in its ChatGPT ads pilot: a new beta self-serve Ads Manager, expanded partner access, CPC bidding, and conversion measurement tools. For advertisers, this is a meaningful moment. ChatGPT is not just another ad inventory source. It is a high-intent conversational environment...
Microsoft has launched an AI Performance report inside Bing Webmaster Tools (public preview / beta) to help publishers understand how often their content is cited as a source in AI-generated answers across Microsoft Copilot, AI-generated summaries in Bing, and select partner integrations. The feature is explicitly not a...
Higgsfield, one of the top platforms for generating videos with LLM-based AI, has launched a new platform that seeks to help all content creators benefit from the advent of AI. Creators can signup for the Earn platform and get paid for the reach they gain with their Higgsfield...
Privacy search engine DuckDuckGo is finding out through a multimedia campaign that consumers are not all excited about AI. They built a website, VoteYesorNoAI.com, that asks once simple question: Do you want AI or do you not want to use AI? We started tracking this campaign at around...
