Category: Paid Advertising

Facebook Ads Now Has a “360 Mode” for Videos With Spherical Metadata

Recently Akvile DeFazio, President of AKvertise and an excellent Facebook Ads consultant, noticed a new feature in Facebook Ads Manager for 360° videos with so called “spherical metadata”. While the terminology might not be familiar, the experience probably is. This is when a video (or photo) has properties...

NFT and Crypto Art Ads on Reddit Have to be Managed Via a Reddit Ads Sales Representative

On a now deleted thread a Reddit user asked about advertising an NFT platform on the social media website’s advertising service. Reddit Ads staffer /u/c_jl replied that you can advertising NFTs and Crypto Art but not through the self-serve advertising system. Instead you’ll have to go through a...

Why You Should Create a Separate Account for Reddit Ads

Reddit is probably the last bastion of the old web left. It is often a weirdly wonderful place filled with content posted by near-anonymous or pseudoanonymous users into groups around specific subjects humans are interested in. While it has its own issues (especially in regards to political misinformation...

The Reddit Ads Pixel Now Supports First-Party Cookies

Reddit Ads staffer /u/h0neybe8r made a post in the /r/RedditAds sub yesterday titled “The Reddit Pixel gets some exciting updates today” While the title makes it sound like there is more than one update, the post itself seems to hone in on one major change, that is that...

John Wick 3 – Halle Berry’s Dogs Case Study

John Wick 3 is finding success with a Reddit Ads campaign using a 3 year old tactic proven by Toyota in 2016, giving away Reddit Gold. The ad appears designed more to build top of mind awareness for the DVD release expected on September 10th rather than to...

Reddit Ads May Soon Allow Better Targeting For Female-Centric Subjects

Reddit user /u/mulcahy43 posted to the Reddit Ads subreddit asking why they couldn’t target /r/Feminism and calling the Reddit staff bigots. Currently Reddit only allows targeting of subreddits the admins have selected. Some believe this means only really large subreddits can be targeted, but that’s not true as...

Update to Reddit Ads Email Notifications

Thanks to /u/jeromysonne suggesting the feature, Reddit will now be adding usernames to the emails that they send out about the platform. The usernames will be added to the subject line of emails Reddit Ads sends out about rejected ads and about ads that were approved. The announcement...

You Can Now Track Conversions (better) With Reddit Ads – The Reddit Conversion Pixel

Reddit Ads have been a nightmare for analytics data based marketers trying to optimize their Return On Ad Spend. For the longest time Reddit Ads data and Google Analytics Data were not in agreement but the solution then was easy, just track conversions in Google Analytics from Reddit.com,...

What is Paid Advertising?

Paid advertising, also known as pay-per-click (PPC) advertising, is a form of online advertising where advertisers pay each time their ad is clicked. This type of advertising is typically displayed on search engine results pages, social media platforms, and other websites.

With paid advertising, businesses can target specific audiences by selecting specific keywords, demographics, and interests. They can also set a budget for their advertising campaign and track the performance of their ads using metrics such as click-through rate (CTR), cost per click (CPC), and conversion rate.

Examples of paid advertising platforms include Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads. These platforms offer various ad formats, such as text ads, image ads, video ads, and sponsored content.

About Our Paid Advertising and PPC Content

Paid advertising articles, research, and blog posts can be incredibly useful for businesses looking to improve their advertising strategies and maximize their return on investment (ROI). Here are some reasons why:

  1. They provide insights and data: Paid advertising articles and research studies can provide businesses with valuable insights and data on the latest trends, best practices, and strategies for successful ad campaigns. By staying up-to-date with the latest information, businesses can optimize their ad campaigns to reach their target audience more effectively and improve their overall ROI.
  2. They offer practical tips and advice: Many paid advertising articles and blog posts offer practical tips and advice on how to create and optimize ad campaigns for different platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads. These tips can help businesses create more effective ads, increase their click-through rates, and lower their cost per click.
  3. They can help businesses save time and money: Paid advertising can be expensive, so it’s important for businesses to get it right. By reading paid advertising articles and blog posts, businesses can learn from the experiences of others and avoid making costly mistakes. This can help them save time and money in the long run by creating more effective ads that generate higher returns.
  4. They can inspire creativity: Paid advertising articles and blog posts can inspire businesses to think outside the box and come up with creative ideas for their ad campaigns. By learning about successful campaigns from other businesses and industries, businesses can generate new ideas and approaches that can set them apart from their competitors.

Our paid advertising articles, research, and blog posts can provide businesses with valuable insights, practical tips, and inspiration for creating more effective ad campaigns that generate higher returns on investment – without ever hiring us.