Google is experimenting with a new way to tell searchers that certain advertisements are especially relevant to their queries. During the test, some Google Search ads may receive a “Strong match” or “Strongest match” label. These badges would appear alongside the existing disclosure identifying the listings as sponsored...
OpenAI has announced the next major step in its ChatGPT ads pilot: a new beta self-serve Ads Manager, expanded partner access, CPC bidding, and conversion measurement tools. For advertisers, this is a meaningful moment. ChatGPT is not just another ad inventory source. It is a high-intent conversational environment...
Updates January 22nd, 2026 Update: Media is reporting that OpenAI will not charge for advertising on a per click basis but on impressions. Read the full article here from Search Engine Roundtable (Barry Schwartz) “OpenAI To Charge Based On Ad View Impressions, Not Clicks” OpenAI’s ChatGPT – the...
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Below is a series of advertisements throughout the year that you can use as inspiration for your own video marketing content. We’ve tried to include classics along with ads you may not have seen. Some of these are parts of omnichannel campaigns or advertisement series or marketing promotion...
Local marketers and business owners from California, to Dallas, to Canada have hit the ground running with Google’s latest video generation model called “Veo 3” which is available in Google’s AI video editor “Flow”. We’re seeing a lot of creativity in building new marketing campaigns that simply weren’t...
Google Performance Max user interface can give you a headache, but mostly you can easily find steps to solve issues that arise on Google’s website. Recently though, I ran into what should have been a simple issue that did not have any Google documentation. While changing the Final...
Recently Akvile DeFazio, President of AKvertise and an excellent Facebook Ads consultant, noticed a new feature in Facebook Ads Manager for 360° videos with so called “spherical metadata”. While the terminology might not be familiar, the experience probably is. This is when a video (or photo) has properties...
On a now deleted thread a Reddit user asked about advertising an NFT platform on the social media website’s advertising service. Reddit Ads staffer /u/c_jl replied that you can advertising NFTs and Crypto Art but not through the self-serve advertising system. Instead you’ll have to go through a...
Reddit is probably the last bastion of the old web left. It is often a weirdly wonderful place filled with content posted by near-anonymous or pseudoanonymous users into groups around specific subjects humans are interested in. While it has its own issues (especially in regards to political misinformation...
