Reddit Ads staffer /u/h0neybe8r made a post in the /r/RedditAds sub yesterday titled “The Reddit Pixel gets some exciting updates today” While the title makes it sound like there is more than one update, the post itself seems to hone in on one major change, that is that...
The team over at Winner Winner Chicken Dinner recently published an “Online Video Viewing Habits Study”. This study is based on a survey conducted with American consumers earlier in 2019. The data published recently was Part 2 of the study, which seeks to be a comprehensive understanding of...
John Wick 3 is finding success with a Reddit Ads campaign using a 3 year old tactic proven by Toyota in 2016, giving away Reddit Gold. The ad appears designed more to build top of mind awareness for the DVD release expected on September 10th rather than to...
Reddit user /u/mulcahy43 posted to the Reddit Ads subreddit asking why they couldn’t target /r/Feminism and calling the Reddit staff bigots. Currently Reddit only allows targeting of subreddits the admins have selected. Some believe this means only really large subreddits can be targeted, but that’s not true as...
Thanks to /u/jeromysonne suggesting the feature, Reddit will now be adding usernames to the emails that they send out about the platform. The usernames will be added to the subject line of emails Reddit Ads sends out about rejected ads and about ads that were approved. The announcement...
Reddit Ads have been a nightmare for analytics data based marketers trying to optimize their Return On Ad Spend. For the longest time Reddit Ads data and Google Analytics Data were not in agreement but the solution then was easy, just track conversions in Google Analytics from Reddit.com,...
2018 Update On December 4th, 2018 Reddit announced major improvements to the Reddit Ads Conversion Pixel. This Pixel allows you to track website traffic and conversions, but that data is only trackable by Reddit and not your Google Analytics or other third-party analytics software such as Adobe Analytics....
The new Reddit design has the platform stripping HTTP referrer (referer) data from outbound links on the website. This includes ads. I asked the Reddit Ads staff about this and they informed me that this was added intentionally. The “noreferrer” HTML attribute strips away the referral data from...
Reddit recently became the #3 website in the USA according to Alexa and now the website is trying hard to capitalize on their popularity by rolling out the red carpet for advertisers with auto-play video ads. This move as reported by VideoInk will most likely prove very unpopular...
Starting today you can now include a Call to Action (CTA) button with your Reddit Ad. CTA buttons have long been the go to way to get users to take an action on a webpage, inside of an app, or from an advertisement. This should allow marketers more...
