Tracking success with Reddit Ads is currently very difficult. We’ve discussed how to better track the success of Reddit Ads and correlate data from their ad system with traffic and metrics on a website. Now, that all seems to be changing. Yesterday Reddit made a much awaited announcement...
Reddit Ads, the self-serve system for advertisers on Reddit has launched a brand new UI and newly-built advertising system. The ads themselves are the same, but marketers now have access to some much needed new features, better reporting, and a more aesthetically pleasing user interface. Here are the...
Google has started using Reddit Ads to promote their new smartphone, Pixel. And it would appear they are running more than one ad to experiment with ad copy and the Reddit Ads platform. The First Ad We don’t have a lot of data to understand how well the...
Question: Can I Require An Email To See the Landing Page in my Reddit Ad? This question was posted to the Reddit Self-Serve Ads subreddit by Reddit Ads user askgeorgealonso after their ad was rejected. Reddit Ads Policy Article IV, Section 19 seems to prohibt this type of...
This is a subject I don’t write about a lot, typically when I find a problem with a client’s AdWords accounts someone who has far more PPC clients than me or Google themselves have already posted a solution to the problem. If you’re one of my 10 regular...
When setting up your Reddit Advertising campaign you’ll need to select an end date. In many advertising platforms ‘end date’ typically means the last day your ad will run. However, with Reddit’s advertising platform this means that no ads will run on this day, so your last day...
The fun thing about Digital Marketing is that it is always changing. I know you’re probably reading a bunch of these types of articles at this time of the year. I hope you take a moment to read this one, I’m sure you’ll find it refreshing, unique, and...
On Thursday Reddit announced “Interest Targeting“. This is a new update to the advertising platform that goes beyond “Collections”. Interests are groups based on what subreddits users visit most often. For example if you visit /r/NoMansSky and /r/Gaming you might be considered as part of the Gaming Interest...
A user wanted to know if they could use dirty jokes or a symbol for the male genitalia made out of ASCII characters as the headline for a Reddit Ad. Reddit Ads staffer /u/MyNameIzKhan was polite in asking the advertiser to keep their ads tasteful, but the reality...
Reddit Ads manager shows all of your ads on one page at www.reddit.com/promoted/ when you’re logged in. User ‘flt001’ was having trouble seeing his/her ads on that page. Turns out they were using an adblocker. Note when you setup your ads on Reddit you should turn off your...
