The fun thing about Digital Marketing is that it is always changing. I know you’re probably reading a bunch of these types of articles at this time of the year. I hope you take a moment to read this one, I’m sure you’ll find it refreshing, unique, and...
On Thursday Reddit announced “Interest Targeting“. This is a new update to the advertising platform that goes beyond “Collections”. Interests are groups based on what subreddits users visit most often. For example if you visit /r/NoMansSky and /r/Gaming you might be considered as part of the Gaming Interest...
A user wanted to know if they could use dirty jokes or a symbol for the male genitalia made out of ASCII characters as the headline for a Reddit Ad. Reddit Ads staffer /u/MyNameIzKhan was polite in asking the advertiser to keep their ads tasteful, but the reality...
Reddit Ads manager shows all of your ads on one page at www.reddit.com/promoted/ when you’re logged in. User ‘flt001’ was having trouble seeing his/her ads on that page. Turns out they were using an adblocker. Note when you setup your ads on Reddit you should turn off your...
With Reddit Ads you can target a lot of different cities and regions, but you can’t always target what you want to. For example if your a service business in Orange County California you’ll quickly discover that you can’t target Orange County in the geo-targeting options. To target...
Reddit recently announced changes to their Reddit Advertising policies for ecommerce websites. They are no longer going to allow advertisers to use “misleading” ads or ads where delivery times vary a lot. In fact they’ve added 4 rules to their ecommerce advertising that take effect effective immediately, they...
Recently Reddit advertiser IdoQL asked how they would be able to A/B test Reddit ads. It came as no surprise that Reddit doesn’t currently have a built in A/B testing platform for their advertisers as the site only recently appears to have taken selfserve advertising seriously. Reddit staffer...
Reddit’s new advertising format, Promoted Posts, is launching on Thursday August 4th and it looks really neat. The ads allow a website owner / brand to track links from their website or brand mentions shared on Reddit and promote them via the advertising system. If you’re familiar with...
We’ve gotten some questions about just how the upvote mechanism works with Reddit Ads. Most often when you scroll through Reddit Ads in the carousel (top of the page, arrow is on the right-hand side) you’ll see that most of the ads have a dot instead of a...
For the last few weeks Toyota has been running a few ads via the Reddit Advertising system. The four ads they have been running share a few things in common; they all use a question as part of their ad title and they all include an embedded YouTube...
Paid advertising, also known as pay-per-click (PPC) advertising, is a form of online advertising where advertisers pay each time their ad is clicked. This type of advertising is typically displayed on search engine results pages, social media platforms, and other websites.
With paid advertising, businesses can target specific audiences by selecting specific keywords, demographics, and interests. They can also set a budget for their advertising campaign and track the performance of their ads using metrics such as click-through rate (CTR), cost per click (CPC), and conversion rate.
Examples of paid advertising platforms include Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads. These platforms offer various ad formats, such as text ads, image ads, video ads, and sponsored content.
Paid advertising articles, research, and blog posts can be incredibly useful for businesses looking to improve their advertising strategies and maximize their return on investment (ROI). Here are some reasons why:
Our paid advertising articles, research, and blog posts can provide businesses with valuable insights, practical tips, and inspiration for creating more effective ad campaigns that generate higher returns on investment – without ever hiring us.
