Category: Paid Advertising

Targeting a City or Region not Listed in the Reddit Ads Geo-Targeting Selector

With Reddit Ads you can target a lot of different cities and regions, but you can’t always target what you want to. For example if your a service business in Orange County California you’ll quickly discover that you can’t target Orange County in the geo-targeting options. To target...

Reddit Changes Ecommerce Advertising Rules

Reddit recently announced changes to their Reddit Advertising policies for ecommerce websites. They are no longer going to allow advertisers to use “misleading” ads or ads where delivery times vary a lot. In fact they’ve added 4 rules to their ecommerce advertising that take effect effective immediately, they...

A/B Testing and Reddit Ads

Recently Reddit advertiser IdoQL asked how they would be able to A/B test Reddit ads. It came as no surprise that Reddit doesn’t currently have a built in A/B testing platform for their advertisers as the site only recently appears to have taken selfserve advertising seriously. Reddit staffer...

Promoted Posts May Only Be For Big Brands

Reddit’s new advertising format, Promoted Posts, is launching on Thursday August 4th and it looks really neat. The ads allow a website owner / brand to track links from their website or brand mentions shared on Reddit and promote them via the advertising system. If you’re familiar with...

How Upvotes Work With Reddit Ads

We’ve gotten some questions about just how the upvote mechanism works with Reddit Ads. Most often when you scroll through Reddit Ads in the carousel (top of the page, arrow is on the right-hand side) you’ll see that most of the ads have a dot instead of a...

Toyota – Extending TV Reddit Ads Case Study

For the last few weeks Toyota has been running a few ads via the Reddit Advertising system. The four ads they have been running share a few things in common; they all use a question as part of their ad title and they all include an embedded YouTube...

Multi-Subreddit targeting and Granular Subreddit Data

Reddit recently introduced Mult-Subreddit ads allowing advertisers to target one message to more than one subreddit at a time. While this new format allows for easier setup of ads that focus on topics relevant to up to 100 subreddits and gets the ad on the frontpage, it apparently...

Reddit Ads will get image hosting ‘soon’

Reddit recently rolled out image hosting on their website to all users. Previously to have an image on Reddit many communities required you to use a simplified image host such as Imgur. This feature was not added to the advertising platform though. I reached out and asked the...

Reddit Ads Mobile Targeting

Reddit Ads added mobile targeting to the Reddit Advertising Platform. This allows you to develop campaigns that target desktop users, mobile users, or users on both types of devices. To setup a mobile ads campaign you’ll need a new image for your post that Reddit wants to be...