Category: Paid Advertising

Multi-Subreddit targeting and Granular Subreddit Data

Reddit recently introduced Mult-Subreddit ads allowing advertisers to target one message to more than one subreddit at a time. While this new format allows for easier setup of ads that focus on topics relevant to up to 100 subreddits and gets the ad on the frontpage, it apparently...

Reddit Ads will get image hosting ‘soon’

Reddit recently rolled out image hosting on their website to all users. Previously to have an image on Reddit many communities required you to use a simplified image host such as Imgur. This feature was not added to the advertising platform though. I reached out and asked the...

Reddit Ads Mobile Targeting

Reddit Ads added mobile targeting to the Reddit Advertising Platform. This allows you to develop campaigns that target desktop users, mobile users, or users on both types of devices. To setup a mobile ads campaign you’ll need a new image for your post that Reddit wants to be...

Multi-Subreddit Targeting

You can now target your ads to more than one subreddit with an advertising campaign. This has long been a desire for marketers on the Reddit platform. To add more than one subreddit start by creating the creative for your ad. Once you’ve gotten the text, link, and...

Reddit Ads are getting better

UPDATE: Reddit employee MyNameIzKhan has stated that targeting by city or region should be live next week along with the auctions in this thread. Reddit recently made a few changes to their advertising platform that made it a better experience. You can now target an “interest group” whereas...

Link Directory Click Fraud Busted

This comes from Local SEO and PPC marketer Jason Channell. It seems the website directory Texas-BusinessDirectory.com is emailing people who submit their business afterwards to click on ads a few times to “improve the quality” of the directory. It’s likely the site is good for local SEO for...

What is Paid Advertising?

Paid advertising, also known as pay-per-click (PPC) advertising, is a form of online advertising where advertisers pay each time their ad is clicked. This type of advertising is typically displayed on search engine results pages, social media platforms, and other websites.

With paid advertising, businesses can target specific audiences by selecting specific keywords, demographics, and interests. They can also set a budget for their advertising campaign and track the performance of their ads using metrics such as click-through rate (CTR), cost per click (CPC), and conversion rate.

Examples of paid advertising platforms include Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads. These platforms offer various ad formats, such as text ads, image ads, video ads, and sponsored content.

About Our Paid Advertising and PPC Content

Paid advertising articles, research, and blog posts can be incredibly useful for businesses looking to improve their advertising strategies and maximize their return on investment (ROI). Here are some reasons why:

  1. They provide insights and data: Paid advertising articles and research studies can provide businesses with valuable insights and data on the latest trends, best practices, and strategies for successful ad campaigns. By staying up-to-date with the latest information, businesses can optimize their ad campaigns to reach their target audience more effectively and improve their overall ROI.
  2. They offer practical tips and advice: Many paid advertising articles and blog posts offer practical tips and advice on how to create and optimize ad campaigns for different platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads. These tips can help businesses create more effective ads, increase their click-through rates, and lower their cost per click.
  3. They can help businesses save time and money: Paid advertising can be expensive, so it’s important for businesses to get it right. By reading paid advertising articles and blog posts, businesses can learn from the experiences of others and avoid making costly mistakes. This can help them save time and money in the long run by creating more effective ads that generate higher returns.
  4. They can inspire creativity: Paid advertising articles and blog posts can inspire businesses to think outside the box and come up with creative ideas for their ad campaigns. By learning about successful campaigns from other businesses and industries, businesses can generate new ideas and approaches that can set them apart from their competitors.

Our paid advertising articles, research, and blog posts can provide businesses with valuable insights, practical tips, and inspiration for creating more effective ad campaigns that generate higher returns on investment – without ever hiring us.