Improve the impact of your content marketing. The articles on this blog are based on real-world experience and designed to help you be a better content marketer. Learn from my past mistakes and success, read unique research, and gain insights and tips to elevate your content marketing program to another level.
Navigate This Article: Introduction What is an Owned Audience? 4 Main Types of Owned Audiences Here is How to Build an Owned Audience Every Platform For Owned Audiences Ranked How to Select Owned Audience Platforms and SaaS Tools What Should My Owned Audience Marketing Mix Include? How to...
Imitation is the sincerest form of flattery so the saying goes. SEOs have long looked at each others content attempting to duplicate it or make better versions of content that ranked well. Now with AI on the scene this process is able to be done at a blistering...
Blogging Stats for 2025: Everything You Need to Know Want to know more about blogging in 2025? We’ve analyzed dozens of surveys, studies, and experiments published in the recent past and pulled out 132 of the most important statistics and facts below for you to review. We manage...
There is no average time that fits all blog posts perfectly, though a survey of over 1,000 bloggers by Orbit Media Studios in 2022 showed the average amount of time bloggers spent creating one blog post was 4 hours and 10 minutes. The length of time it takes...
The written word has helped mold and shape the internet from day one. Sometimes even mere ideas presented by anonymous users with pseudonyms have launched entire new segments of internet technology, solved major problems, created useful systems, and spawned legions of devotees. But, the way we write on...
The team over at Winner Winner Chicken Dinner recently published an “Online Video Viewing Habits Study”. This study is based on a survey conducted with American consumers earlier in 2019. The data published recently was Part 2 of the study, which seeks to be a comprehensive understanding of...
Facebook has the single largest social media audience in the world and is a compelling target for today’s digital marketer or business owner. Unfortunately Facebook has a long history of making it difficult to get your content seen organically (i.e. without paying) by users in the News Feed....
I started a tradition a few years ago when I would go to conferences or meetup groups and take a selfie using my 360 degree camera. Until now these have only been visible via visiting my Facebook page and scrolling around to find them. Since I’ve collected so...
You may have noticed YouTube Live results showing up in Google recently. In the past few weeks I’ve had a few clients ask if “going live” on YouTube was good for their SEO or guaranteed a number one position. They all say they read it somewhere that “going...
The fun thing about Digital Marketing is that it is always changing. I know you’re probably reading a bunch of these types of articles at this time of the year. I hope you take a moment to read this one, I’m sure you’ll find it refreshing, unique, and...
