Category: Marketing
Study: How American Consumers are Using AI
AI is here, or at least Large Language Model based versions of AI, and it appears to be here to stay. We wanted to understand more deeply how American consumers are using AI, how they feel about AI systems, and use this data to forecast how it might...
Hilarious Video Ads Library
Below is a series of advertisements throughout the year that you can use as inspiration for your own video marketing content. We’ve tried to include classics along with ads you may not have seen. Some of these are parts of omnichannel campaigns or advertisement series or marketing promotion...
Local Businesses are Creating Viral Videos & Ads with Google’s Veo 3
Local marketers and business owners from California, to Dallas, to Canada have hit the ground running with Google’s latest video generation model called “Veo 3” which is available in Google’s AI video editor “Flow”. We’re seeing a lot of creativity in building new marketing campaigns that simply weren’t...
Top Dallas Influencers
This is a list of the top Dallas-area based influencers across social media that you might be able to collaborate with or hire to promote your business, services, or products. Our list is based on influencers applying to be listed and on our own research into Dallas, TX...
How to Build an Owned Audience
Introduction Digital Marketing is getting tougher and tougher. It used to be that social media platforms and search engines like Google would send your website massive volumes of traffic that you could monetize as long as you followed some simple rules. However, in recent years it has become...
Everything We Know About Google’s AI Overviews & AI Organized SERPs in Search Announced at Google I/O 2024
Recent News and Research on AI Overviews: September 8, 2024 – [Research] Google AI Overview Study: Link Selection Based on Related Queries: https://richsanger.com/google-ai-overview-study-link-selection-based-on-related-queries/ Oct 11, 2024 – [News] Google AI Overviews Not Linking To Sites Hit By Helpful Content Update: https://www.seroundtable.com/google-ai-overviews-hcu-38225.html Apr 11, 2025 – [News] Official: Google...
Options for Moving on From Google’s Shutting Down of Universal Analytics
Navigate this article: Introduction Free Options Paid Options Further Discussion Introduction On July 1st, 2023 something unprecedented in the history of the internet happened. A major free tool operated by one of the world’s largest tech corporations and used by millions of websites began a process to quit...
Tools of Pubcon Austin 2023
Conferences are back, live and in-person baby! Last week I attended Pubcon Austin 2023, the first time in a decade as visitor and not a speaker, to support my friends and colleagues and an institution that brings us together a few times every year. While there I discovered...
How to Avoid Making The Same Mistake As The Texas Restaurant Chain “Big Madre” When Launching a New Website
A Texas restaurant chain had their marketing agency spam one of our Facebook Groups. Since we are also based in Texas we decided to take a look at what was happening behind the scenes. What we found is a horrifying lesson for any business. It appears that the...