The fun thing about Digital Marketing is that it is always changing. I know you’re probably reading a bunch of these types of articles at this time of the year. I hope you take a moment to read this one, I’m sure you’ll find it refreshing, unique, and...
The Koreans are coming for Western Culture and fast. To their credit Korean pop star PSY holds the spot for the most viewed video on YouTube of all time in “Gangnam Style” and the Korean cosmetics and skin care market posted an export surplus for the first time...
For the past several years I’ve been working with a local non-profit that has worked to promote and educate local digital marketers. I am no longer affiliated with them as I’ve been working on a new type of event. Dallas lacks a group or conference that works to...
Note: This was written a few months ago while I was a DFWSEM board member after a discussion we had about replacing a keynote speaker that dropped. I am no longer on the board or affiliated with the group. In this article I use State of Search as...
Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products or services. It involves understanding the target audience, developing a product or service that meets their needs, and then communicating the value and benefits of the product or service to the audience through various channels, such as advertising, public relations, and sales promotion. The ultimate goal of marketing is to create a strong relationship between the brand and the customer, which leads to increased sales, brand loyalty, and customer satisfaction.
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