Hello There! We’re starting to add Education content little by little. Check back often or wait for us to post about it on Social Media. Check out our new and quickly expanding page on Marketing Strategy, a list of theories about digital marketing on our Marketing Theory page, or learn how we dominate with our unique Marketing Methodologies, and send over any feedback you might have.
Digital Marketing Education
1. What is Digital Marketing?
2. Marketing Theory
3. Marketing Strategy
4. Marketing Methodologies
This page is only a placeholder for content to be added soon. Congratulations, if you found this then you are either Googlebot and have already left this page or a curious human being clicking on the new addition to the menu up top. If you’re a curious human being you might wonder how I know Googlebot already left this page. That’s because I used the Meta Robots tag and set it to “Noindex”. You can see this by viewing the source (Ctrl+U in Chrome or FireFox) of this page, then looking for this code [meta name=”robots”] (without the brackets of course).
What does the Meta Robots tag do? – You the Curious Human
This tag was introduced in May of 1996 at a workshop on distributed indexing in Cambridge, Massachusetts which brought together several top information technology businesses of the day including AOL, Apache, AT&T, IBM, Infoseek, Lexis-Nexus, Library of Congress, Los Alamos National Laboratory, Lycos, Microsoft, MIT, NASA, Netscape, Oracle, Sun Microsystems, and Xerox.
During this workshop the topic of indexing turned to how to control single pages. Robots.txt did a very efficient job of blocking crawlers from directories or files, but what if a file had been indexed and then robots.txt had been applied? The group at this workshop recommended that the W3C use a new meta tag, the Meta Robots tag to tell crawlers and indexing services when a specific document or page should be removed.
The usage of the Meta Robots tag expanded over the next decade as we see in this 2007 article on Search Engine Land by Danny Sullivan.
This humble little tag was also misunderstood by Rand Fishkin of Moz at one point where he claimed setting the tag to “noindex, follow” would not allow Google’s PageRank value to pass through the page (citation needed).
The noindex tag is also responsible for many a webmaster pulling out their hair because noindexing a page doesn’t get the page removed from an index like Google as it should. Most often this is caused by the Robots.txt file blocking the crawler from crawling the page to be removed from the index.
Well that’s all for this place holder page. Til next time!