In this section I’ll post Marketing Methodologies. These are processes or step by step plans of attack often designed for a specific channel or platform. Methodologies are often founded on a Theory and/or Strategy, utilize more than one tactic, and are based on research either by myself, my team, or others in the digital marketing field. The purpose of these Marketing Methodologies is to build repeatable and scalable ways to drive traffic, leads, and sales through various channels.
– The Facebook Machine
This is a combination of paid and organic Facebook to drive ever-increasing engagement, leads, and sales. In lieu of using only the paid aspects to drive revenue goals through Facebook, The Facebook Machine relies on an intricate mixture of paid and organic posting with data analysis used to determine how best to spend money. The Facebook Machine not only drives organic engagement and revenue through to a site but it can also drive messages to a Facebook Page, Highlight potential ads for an advertising campaign, and aid a brand’s wider content marketing strategy by finding content that does well with the audience.
– Linear SEO
Linear SEO is a combination of various SEO tactics and Accumulation Theory of Digital Marketing. In this Marketing Methodology SEO is taken step-by-step in order to reach success. Liner SEO is tailored very much for small and medium-sized businesses with only a few markets or target money pages. It starts by doing one SEO tactic and doing it well with the focus on improving an SEO metric to a set limit before moving to the next SEO tactic. For example if this was done for a local business with one location the Liner SEO Methodology might require technical SEO fixes on the website first, then a local NAP data update campaign, and then move on to a link building campaign.
– Thought Farming
Thought Farming is a way to help individuals and teams maximize their creative potential by leveraging what’s known was Transient Hypofrontality. This process is superior to the typical agency brainstorming model because it takes into account neuroscience advances in understanding how the brain forms creative thoughts and psychology experiments which have shown how to be creative. Based largely on the work of Dr. Rex Jung, Dr. Paul Paulus, and Arne Dietrich.