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Local Businesses are Creating Viral Videos & Ads with Google’s Veo 3

By Joe Youngblood

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Table of Contents
  • 1 “Drunk Skydiving Bigfoot” – Sargon Dental in Encino, California
  • 2 “Doing Whatever it takes for Perfect Skin – Even Fighting a Yeti” – Bruce Hermann in MD in Dallas, Texas
  • 3 “Rex the Cortez Dinosaur Goes Camping” – Cortez Industries in Mississauga, Ontario
  • 4 “The Healthcare misadventures of Yeti and Bigfoot Episode 1” – Crowd Health in Austin, TX
  • 5 How Veo 3 videos like these might impact your business

    • Summary

    The blog post discusses how local marketers and business owners across different locations are embracing Google’s latest video generation model, Veo 3, available in Google’s AI video editor, Flow. This innovative tool enables the creation of engaging and creative marketing campaigns that were previously out of reach for small businesses. Examples include videos featuring scenarios like a skydiving drunk Bigfoot and a Yeti for perfect skin. The post highlights the potential impact of Veo 3 videos on businesses, such as going viral, gaining social followers, reinforcing marketing messages, earning inbound links for SEO, gaining media attention, and transforming into video advertisements. This trend signals a new wave of creativity in marketing strategies and presents opportunities for businesses to enhance their brand visibility and engagement through unique video content.

    Local marketers and business owners from California, to Dallas, to Canada have hit the ground running with Google’s latest video generation model called “Veo 3” which is available in Google’s AI video editor “Flow”. We’re seeing a lot of creativity in building new marketing campaigns that simply weren’t possible for a local business to create before like fighting a Yeti for perfect skin or a skydiving drunk Bigfoot knocking out his teeth. Right now most of this appears to be in good fun, but it signals the explosion of a new creativity wave. Small business owners, long reliant on an army of art producing creatives, can now quickly toss ideas into a video generator for an ad and maybe get something useful out either to run as a paid video ad or to help gain social media notoriety.

    “Drunk Skydiving Bigfoot” – Sargon Dental in Encino, California

    This video has racked up over 500,000 views on the clinic’s Instagram account, far eclipsing their average for views. While the jury is out on how well this video drives new clients into the dental clinic it comes across as professionally done, smooth, and fits in a marketing message for the clinic all in a tight 37 seconds. Where the video fails is using actual shots of the clinic’s building and interior, these all appear to be AI generated.

    “Doing Whatever it takes for Perfect Skin – Even Fighting a Yeti” – Bruce Hermann in MD in Dallas, Texas

    “Rex the Cortez Dinosaur Goes Camping” – Cortez Industries in Mississauga, Ontario

    “The Healthcare misadventures of Yeti and Bigfoot Episode 1” – Crowd Health in Austin, TX

    All over North America and possibly even the world, this trend has been exploding the past few weeks since Google’s I/O event. If your local business has created a viral video or video ad with Veo 3 please contact us and tell us about it so we can add it here to our list of examples.

    How Veo 3 videos like these might impact your business

    • Go viral – As shown above at least one of these videos has gone viral. While virality rarely results in much additional business for a local company or small business, it does catapult your brand to the top of mind of consumers all over, including those in your target region.
    • Gain more social followers – Far out or fun video content made with Veo 3 that would previously have been impossible or ultra expensive for a local business to create could possibly help grow your social following, especially if your followers start to like a certain character. Veo 3’s clip limits are really short so creators have to stitch multiple clips together to make a video. However, in the future it should be possible to generate longer clips if not entire videos for long-form entertainment.
    • Reinforce marketing messages – Videos like these allow marketers to reinforce a message about a brand such as “this is the dentist to go to in an emergency” or “great skin is important, fight for it and this doctor will help you”.
    • Gain inbound links for SEO – In some cases a video might get picked up in the “blogosphere” or on other websites gaining inbound links that help a site rank higher in Google and Bing. No matter if you’re targeting standard SEO, Local SEO, Ecommerce SEO, or the new AI SEO these links have a positive impact in practically all search engines – which means it would also help in AI systems that rely on those engines.
    • Gain media attention – Depending on how well your video(s) do you might gain local or national media attention which can be turned into sales or help capture marketing objectives.
    • Turn into video advertisements – Like Geico’s series of zany commercials from a talking stack of cash to cavemen, your zany Veo 3 creations might just help you run a new ad campaign across social media platforms like YouTube, Instagram, TikTok, and Reddit and locally via digital billboards, etc…

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    Joe Youngblood

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    Joe Youngblood is a top Dallas SEO, Digital Marketer, and Marketing Theorist. When he's not working with clients or writing about marketing he spends time supporting local non-profits and taking his dogs to various parks.

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