Updates January 22nd, 2026 Update: Media is reporting that OpenAI will not charge for advertising on a per click basis but on impressions. Read the full article here from Search Engine Roundtable (Barry Schwartz) “OpenAI To Charge Based On Ad View Impressions, Not Clicks” OpenAI’s ChatGPT – the...
AI is here, or at least Large Language Model based versions of AI, and it appears to be here to stay. We wanted to understand more deeply how American consumers are using AI, how they feel about AI systems, and use this data to forecast how it might...
A.I. Search Stats for 2025: Everything You Need to Know We’ve read and analyzed lots of studies on the emerging fields of AI Search, Generative Engine Optimization (GEO), AI Search Engine Optimization (AI SEO), LLM-AI user behavior, and Generative AI systems to produce this list of statistics and...
Google’s AI Overviews are changing the layout of the local SERP, and potentially the path customers take to find your business. While many marketers have speculated on what this means, the team at Local Falcon decided to measure it. They published a whitepaper at the end of May...
Local marketers and business owners from California, to Dallas, to Canada have hit the ground running with Google’s latest video generation model called “Veo 3” which is available in Google’s AI video editor “Flow”. We’re seeing a lot of creativity in building new marketing campaigns that simply weren’t...
Let’s get this out of the way, there is no such thing as “rankings” inside of an LLM (at least not right now). Large Language Models or what are popularly being referred to as “AI” today are highly advanced neural networks and next token predictors that take in...
We did a recent study with over 4,000 American consumers ranging from age 18 to 65. The study tasked our participants with selecting which one of two photos was generated by AI. The results showed that when asking them to determine which photo was real and which one...
