Search Engine Optimization (SEO) is the art of helping a document rank higher in search engines like Google, Bing, or DuckDuckGo.
In this category you’ll find tips, insights, and unique research to help power your own SEO efforts.
Microsoft has launched an AI Performance report inside Bing Webmaster Tools (public preview / beta) to help publishers understand how often their content is cited as a source in AI-generated answers across Microsoft Copilot, AI-generated summaries in Bing, and select partner integrations. The feature is explicitly not a...
On February 5th, 2026, Google announced and began rolling out a new core update focused specifically on Google Discover, a notable shift because this update targets Discover’s content recommendation systems rather than traditional Search rankings. This is the first Core Update of 2026 and the first ever Core...
Introduction to Regular Expressions in SEO Regular expressions (commonly shortened to RegEx) are a powerful way to find, filter, and manipulate text data. In SEO, RegEx becomes especially useful when analyzing large data sets of search queries, URLs, and performance data in tools like Google Search Console. By...
AI is here, or at least Large Language Model based versions of AI, and it appears to be here to stay. We wanted to understand more deeply how American consumers are using AI, how they feel about AI systems, and use this data to forecast how it might...
Google’s AI Overviews are changing the layout of the local SERP, and potentially the path customers take to find your business. While many marketers have speculated on what this means, the team at Local Falcon decided to measure it. They published a whitepaper at the end of May...
Having a listing on Bing Places and optimizing it has suddenly become important with the revelation that it has an impact on how frequently a business might get mentioned in ChatGPT. Fortunately, claiming a listing will be super easy for most businesses. 1. Go to BingPlaces.com and click...
Let’s get this out of the way, there is no such thing as “rankings” inside of an LLM (at least not right now). Large Language Models or what are popularly being referred to as “AI” today are highly advanced neural networks and next token predictors that take in...
Update: Google has stated they will train their AI on content even if websites opt out. Read more here: https://dig.watch/updates/google-admits-using-opted-out-content-for-ai-training Sidebar: Hey, did you know you can remove sections of Google, Bing, and other websites you don’t like on desktop with a simple toggle switch? We built Ultimasaurus...
