How Video Game Based Entertainment Has Changed

In 2005 I had a crazy idea, to build an HD video hosting website for gamers. The website launched into a private beta in 2006, I called it GamersTube. The concept was to build an on-demand video hosting website with unparalleled video quality and eventually add-on live streaming of games and events. We knew that bandwidth would get better and faster over time and wanted to position ourselves as the platformPlatform noun Any website, mobile app, SaaS, or other digi... for live streaming of eSports and other games down the road.

Unfortunately, as I’ve written about a few times, GamersTube failed and met it’s demise in 2013, but today it lives on as a Facebook page of videos and memes. This was in spite of the fact that our website had great SEO and ranked high on page 1 for a variety of video game related movie queries such as Game Trailers, Machinima, Game Videos, Let’s Play Videos, Frag Movies, and Game Movies.

Now in 2016 I wanted to look back and see just how the industry of Gaming Entertainment has changed. The following Google Trends Graphs show how interest in major brands, genres, and keywords in the space has changed over time. In short, general keywords and old brands have lost to new technology and even game genre’s don’t appear to be immune as eSports continues it’s rise over other gaming genres.

Game Trailers vs. Machinima

Game Trailers vs. Let’s Play

Game Trailers vs. Game Videos

Game Trailers vs. Game Movies

Game Trailers vs. Warcraft Movies

Game Trailers vs. Machinima vs. Game Videos vs. Let’s Play vs. Game Stream

Twitch vs. IGN vs. G4

WeGame vs. Screw Attack vs. Rooster Teeth

Screw Attack vs. Machinima vs. Rooster Teeth

Twitch vs. Pewdiepie vs. Let’s Play

eSports vs. Game Stream vs. Game Trailers

eSports vs. Game Stream vs. Game Trailers vs. GameTrailers

eSports vs. Twitch

eSports vs. MMORPG

eSports vs. First-Person Shooter

eSports vs. First-Person Shooter vs. MMORPG

TrumpSC vs. xMinks

TrumpSC vs. xMinks vs. Pewdiepie vs. eSports

From the Google Trends data it would seem that formats of gaming media and gaming media brands all have a shelf-life, with Rooster Teeth being the outlier in the data.

For example the tried and true Game Trailer has been replaced by Game Streams and Let’s Play videos in popularity. Likewise, IGN, Machinima, Screw Attack, and WeGame have lost their popularity to and gaming personality PewDiePie while eSports is taking the crown from MMORPG’s and First-Person Shooter games as a genre.

And here’s a look at GamersTube’s popularity over time :/
gamerstube google trends

Joe Youngblood

Joe Youngblood

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Joe Youngblood is a top Dallas SEO, Digital Marketer, and Marketing Theorist. When he's not working with clients or writing about marketing he spends time supporting local non-profits and taking his dogs to various parks.

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