By Summary
Question: Can I Require An Email To See the Landing Page in my Reddit Ad?
This question was posted to the Reddit Self-Serve Ads subreddit by Reddit Ads user askgeorgealonso after their ad was rejected.
Reddit Ads Policy Article IV, Section 19 seems to prohibt this type of behavior for an advertiser’s landing page. Reddit Ads support team member MyNameIzKhan told Askgeorgealonso that his landing page couldn’t require the email be filled out in order to see the content of a landing page.
My guess is that even with an (X) being added to the modal popup Reddit Ads would still reject the advertisement because it impedes how a user interacts with the content on a page.
The relevant article in the Reddit Ads Policy reads:
“For example, landing pages may not be designed primarily to serve advertisements or contain features that inhibit a user’s ability to interact with or leave the page.”
As I pointed out to MyNameIzKhan that doesn’t quite fit the modal lock on a page requesting an email to see the content since it doesn’t inhibit the ability to interact with the page very much or if an (X) to close the modal was added would allow full interaction. I’ve been told this section should be updated soon to better clarify what is and is not allowed on landing pages.
