Multi-Subreddit Targeting - Joe Youngblood

Summary

The blog post introduces a new feature on Reddit advertising that allows marketers to target ads to multiple subreddits within a single campaign, fulfilling a long-standing demand within the Reddit community. The post provides a step-by-step guide on how to create ads with multi-subreddit targeting, emphasizing the importance of correctly inputting subreddit names and the limitation of targeting up to 100 subreddits per campaign. While this feature offers enhanced targeting capabilities, it currently does not allow simultaneous targeting of the Frontpage and specific subreddits. Visual aids are included to assist users in understanding the process of setting up multi-subreddit targeting for their campaigns.

You can now target your ads to more than one subreddit with an advertising campaign. This has long been a desire for marketers on the Reddit platform.

To add more than one subreddit start by creating the creative for your ad. Once you’ve gotten the text, link, and images out of the way you’ll be taken to the next step where you can do targeting. Here you’ll see a radio button for your campaign to target reddit users by ‘interest’ groupings or subreddits.

Select subreddits and you’ll now be able to add your desired targets in the box. You can add subreddit targets by either typing out the subreddit or clicking on one that is suggested for you.

Important Note: when typing a subreddit out don’t include the /r/ part of the subreddit and make sure to type enter afterwards to make sure the system adds your subreddit target.

There are some limitations. You can’t target more than 100 subreddits and you currently still can’t target a campaign to the Frontpage and to subreddits as well.

Summary

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