By There are two types of ways to get content on to a Facebook page. You can either add it yourself or share it from another page. For several years Facebook seemed to treat content shared onto a page at equal value of content added to the page natively, no matter how it was added. This allowed smaller pages to use the Share function to post popular content from other pages onto their page and increase their own engagement and like/follower counts.
According to research compiled by Winner Winner Chicken Dinner, it appears this is no longer the case. Starting in April of this year the reach given by Facebook to posts which were made of shared content began to decline and by May it was virtually non-existent.
This has likely caused turmoil with small business owners, which had been able to use the sharing method to generate more reach and grow their audience for so long, and also may end up impacting video view counts and comments on larger pages as sharing decreases across the platform.
Facebook also stopped allowing pages to ‘boost’ posts that shared content from one page to another on Facebook. For example if you had shared a post from your main business location to a separate location page you’re not only going to get less reach with that post, but you also won’t be able to pay Facebook to get that reach now.
There are still some cases where sharing another page’s content might be beneficial. One example might be a uniquely created video that appeals to your target demographic such as a video news report. Shared content though should probably only be used if there is simply nothing else to post or on less valuable days for your page.
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