Search Engine Optimization (SEO) is the art of helping a document rank higher in search engines like Google, Bing, or DuckDuckGo.
In this category you’ll find tips, insights, and unique research to help power your own SEO efforts.
Google appears to be showing Featured Snippets (the answer box at the top of search results) in fewer and fewer searches starting on October 27th, 2017. MozCast, a service that tracks 10,000 search queries and shows the 30-day trend of SERP features, began tracking a reduction in Featured...
If you haven’t heard, yesterday, Google was fined $2.7 billion by the European Union. While many expected a fine of some sort, the amount is far larger than anyone would have predicted. I believe this is just the beginning of the actions that will be taken against tech...
If you’re a digital marketer you’ve undoubtedly heard of and probably used Slideshare at least once. The website owned by LinkedIn (and now Microsoft) is a popular place for marketing thought leaders to share slide decks of their work, research, and conference presentations. Every SEO I know has...
The fun thing about Digital Marketing is that it is always changing. I know you’re probably reading a bunch of these types of articles at this time of the year. I hope you take a moment to read this one, I’m sure you’ll find it refreshing, unique, and...
There has been a lot of talk lately about ways to speed a website up. If you’re a WordPress user you’ve likely heard lively debates over WP Supercache vs. W3 Total Cache and other plugins. If not then you’ve undoubtedly looked into speeding up your website any way...
Let me start by saying this ins’t a long post and that there’s every chance Google manually manipulated search suggest to help Hillary Clinton. However, as I show below their methodology doesn’t hold up.This was the comment I left after their news broke last night. The reality is...
Hi there SEO friends. If you’re like me you love data and nothing is better than free data that doesn’t suck. Especially when it’s free link data. Today I want to introduce you to a tool that does what a few others do, but right now has free...
Update: The Add Meta Tags plugin has been deprecated and should not be used in production sites. We’ll update this article when a suitable replacement is found. Prefetch and Prerender are two meta tags that can greatly improve the user experience on your website one is recognized by...
I love The Profit, along with Shark Tank it’s one of my favorite shows. Maybe it’s Marcus Lemonis’ attitude of leading from the front, maybe it’s some of the outright hilarious ways people run businesses, maybe it’s because I like seeing the underdog get a helping hand and...
I recently upgraded a MOZ account that I administer and when the upgrade was done I was presented with what appeared to be a CRO’d page asking me to upgrade. I was initially confused and thought maybe I had to click one more time to complete the upgrade,...
