Search Engine Optimization (SEO) is the art of helping a document rank higher in search engines like Google, Bing, or DuckDuckGo.
In this category you’ll find tips, insights, and unique research to help power your own SEO efforts.
Spam is a plague on Google Maps. There are various kinds of spam listings that haunt the platform, with the two worst offenders being keyword stuffed business names and businesses working out of temporary office locations. Zach Todd, founder of Persuaded.io (a local map rank tracking tool), has...
This is the first in a series of posts that will examine the data outputs from tools that we rely on for performance optimization on the web. The goal is to provide examples of scores for websites more generally considered to be ‘better’ by CEOs, CMOs, and business...
Update 3 (6/01/2020 at 3:03pm): It took just under 3 weeks (roughly 21 total days) and Google is now ranking the new “Player Stats” page from NFL.com as the number 1 result for the query “NFL Stats”. The NFL never built redirects from the old URL to the...
In 2018 I published a research project detailing how Google Maps / Google My Business largely leaned on the name of a business to determine rankings, which has led to the outcome of spammy business titles. That same year Moz produced, for perhaps the last time, the Moz...
If you’re a Patreon user, you might be noticing a reduction in traffic to your Patreon page or perhaps even a decrease in new supporters over the next few days or weeks. That’s because someone at Patreon deindexed the entire website from online search engines like Google and...
There are several link tracking and analysis tools used by marketers and SEOs to measure the success of their campaigns. Moz, Majestic, Ahrefs, and SEMRush are some of the more popular tools used to track inbound links to a website. All of these tools have different methods for...
As an SEO I’ve spent years telling clients, bosses, colleagues in related fields, packed rooms at conferences, my mom, college kids, friends, significant others, random people in grocery stores, newborn babies, people stuck next to me on a plane, and pretty much anyone who will listen or is...
UPDATE: Google has not taken any action to stop spam in the keywords of businesses which is a violation of their guidelines or taken action against any of the spam listed here, but they did just suspend my business listing for having pointed it out (I’m guessing). I’ve...
Google announced a new service yesterday at Google I/O 2018 called Google Duplex and much like their announcement of Google Home / Assistant at Google I/O 2016 they reminded us that they have been planning and trying to build this service for over a decade. Google Duplex will...
You may have noticed YouTube Live results showing up in Google recently. In the past few weeks I’ve had a few clients ask if “going live” on YouTube was good for their SEO or guaranteed a number one position. They all say they read it somewhere that “going...
