By Summary
The blog post highlights the recent launch of a revamped user interface and updated advertising system for Reddit Ads, the self-serve platform for advertisers on Reddit. The key enhancements include the introduction of post-pay billing, improved reporting features such as customizable date ranges and enhanced tracking metrics, and the ability to use multiple creatives within a single campaign. These updates aim to streamline the ad creation process, provide advertisers with more flexibility, and offer a more visually appealing experience. The changes are expected to benefit marketers by simplifying ad management and optimizing campaign performance.
Reddit Ads, the self-serve system for advertisers on Reddit has launched a brand new UI and newly-built advertising system.
The ads themselves are the same, but marketers now have access to some much needed new features, better reporting, and a more aesthetically pleasing user interface.
Here are the main changes to the Reddit Ads:
- Post-pay Billing – Reddit advertisers are no longer required to pre-pay for ads and will be charged after ads run. This is great news as it means advertisers no longer need to deal with the messy and often slow process of getting a refund for unused advertising spend.
- Better Reporting – Reddit Ads will now allow you set the date ranges for your reporting, has better looking charts, and will allow you to more easily track CTR, eCPM, and eCPC.
- Multiple Creatives in One Campaign – Up until now Reddit Ads has required advertisers to create one creative per campaign. Now you’ll be able to create multiple different creatives per a single campaign, similar to the Google Ads campaign we recently covered.
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Check it out.
