Topic Cluster

Topic Cluster
noun

Definition:
An SEO content strategy that organizes multiple related pieces of content (cluster pages) around a single comprehensive page (pillar page). This structure enhances topical authority and internal linking while improving semantic relevance.

Usage:
“They used a topic cluster approach for the ‘home automation’ niche, linking out from the main guide to subtopics like smart locks and thermostats.”

Compare:
pillar page, silo structure, content hub

Joe Youngblood

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Joe Youngblood is a top Dallas SEO, Digital Marketer, and Marketing Theorist. When he's not working with clients or writing about marketing he spends time supporting local non-profits and taking his dogs to various parks.

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