White Hat
noun
plural noun: white hats

A marketer that follows the guidelines or terms of service on each website or platform, follows local and national laws, and practices ethical marketing tactics.

“Our white hat SEO refused to buy links and is instead creating compelling content to gain attention of the media and bloggers to link to our site.”

“The white hat Facebook marketing agency we hired is running a content and required us to send them all of the prizes in advance to ensure they would be given out to our fans.”

Also Written As:

• Whitehat
• White-hat
• Plural: Whitehats
• Plural: White-hats

Antonym: Black Hat