Step up your social media marketing with expert analysis, unique research, insights, tips and tricks. Articles, research, data, and guides covering Facebook, Instagram, Twitter, Reddit, and other social media platforms.
NASA wants you the social media influencers to help them educate, inform, and inspire (my words not theirs) the population of the USA and the world. The space agency is seeking influencers that “Have the potential to reach a large number of people using digital platforms.” among other...
Tracking success with Reddit Ads is currently very difficult. We’ve discussed how to better track the success of Reddit Ads and correlate data from their ad system with traffic and metrics on a website. Now, that all seems to be changing. Yesterday Reddit made a much awaited announcement...
Reddit Ads, the self-serve system for advertisers on Reddit has launched a brand new UI and newly-built advertising system. The ads themselves are the same, but marketers now have access to some much needed new features, better reporting, and a more aesthetically pleasing user interface. Here are the...
To me Twitter is one of the easiest platforms to build an audience on and push out content on. You can easily automate a lot of work with various tools and its open, real-time nature means you can repost content and interact with others in a way you...
Google has started using Reddit Ads to promote their new smartphone, Pixel. And it would appear they are running more than one ad to experiment with ad copy and the Reddit Ads platform. The First Ad We don’t have a lot of data to understand how well the...
Question: Can I Require An Email To See the Landing Page in my Reddit Ad? This question was posted to the Reddit Self-Serve Ads subreddit by Reddit Ads user askgeorgealonso after their ad was rejected. Reddit Ads Policy Article IV, Section 19 seems to prohibt this type of...
Update: Since this incident Facebook no longer keeps submitted government issued I.D. on file permanently. However, their customer service appears to have gotten far worse and an emergency access plan is still a must until they fix their support issues around access to your account, ads, groups, pages,...
The fun thing about Digital Marketing is that it is always changing. I know you’re probably reading a bunch of these types of articles at this time of the year. I hope you take a moment to read this one, I’m sure you’ll find it refreshing, unique, and...
On Thursday Reddit announced “Interest Targeting“. This is a new update to the advertising platform that goes beyond “Collections”. Interests are groups based on what subreddits users visit most often. For example if you visit /r/NoMansSky and /r/Gaming you might be considered as part of the Gaming Interest...
A few years ago I theorized that social media’s true power was that of personal recommendations from friends and families and that some day this power would be harnessed for advertising. Last year when I wrote about my dream ‘mobile first’ social media network, Stax, I included this...
