Summary
The blog post discusses a recent update by Reddit Ads that introduces a new feature allowing ads with leftover budget to automatically extend, eliminating the need to set up a new campaign manually. This update simplifies the process for advertisers, making it more efficient and user-friendly. All new ads are now set to automatic extensions by default, but advertisers have the option to opt out by unchecking a box during campaign setup. This enhancement streamlines the ad management process on Reddit’s platform, providing more convenience and flexibility for advertisers.
Reddit Ads added a feature yesterday that allows ads with budget left over to automatically extend. Before this update if for some reason your budget wasn’t spent during your campaign you had to setup an entirely new campaign, which was really painstaking.
All new ads are defaulted to the automatic extensions. If you don’t want your ads to automatically extend you’ll need to uncheck the box while setting up your campaign.