E-E-A-T
abbreviation (Experience, Expertise, Authoritativeness, Trustworthiness)

Definition:
A content quality framework used by Google’s Search Quality Evaluators to assess how credible, accurate, and reliable a webpage or author is—especially for YMYL (Your Money or Your Life) topics. Though not a direct ranking factor, E-E-A-T influences algorithmic trust signals.

Usage:
“They improved E-E-A-T by adding author bios, sourcing expert references, and securing backlinks from trusted domains.”

Compare:
YMYL, trust signals, content quality