YMYL

YMYL (Your Money or Your Life)
abbreviation

Definition:
A classification used by Google to flag content that could significantly affect a person’s health, finances, safety, or well-being. YMYL pages are held to higher standards of trustworthiness and content quality under E-E-A-T.

Usage:
“Because the site offered financial advice, it was flagged as YMYL and needed expert sourcing.”

Compare:
E-E-A-T, trust signals, authoritative content

Joe Youngblood

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Joe Youngblood is a top Dallas SEO, Digital Marketer, and Marketing Theorist. When he's not working with clients or writing about marketing he spends time supporting local non-profits and taking his dogs to various parks.

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