NAP Consistency
noun

Definition:
The uniformity of a business’s Name, Address, and Phone number (NAP) across all online listings, directories, and web references. High NAP consistency signals legitimacy and improves local SEO rankings, especially in map and pack results.

Usage:
“Google flagged the listing due to inconsistent NAP data between Yelp and the website.”

Compare:
citation building, local SEO, trust signals