Link Equity

Link Equity
noun

Definition:
The cumulative SEO strength or authority passed through hyperlinks from one page or site to another. Link equity is influenced by factors like dofollow status, page authority, topical relevance, and internal linking structure.

Usage:
“They consolidated thin pages to redirect link equity toward their pillar content.”

Compare:
link juice, domain authority, backlink profile

Joe Youngblood

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Joe Youngblood is a top Dallas SEO, Digital Marketer, and Marketing Theorist. When he's not working with clients or writing about marketing he spends time supporting local non-profits and taking his dogs to various parks.

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