Generative Engine Optimization (GEO)
noun

Definition:
The practice of optimizing digital content and online presence to influence and improve visibility, relevance, and presentation within generative AI systems, such as ChatGPT, Google’s AI Overviews, or Perplexity. GEO involves structuring data, refining language, enhancing semantic clarity, and leveraging authoritative signals to ensure accurate and favorable outputs when generative engines respond to user prompts.

Usage:
“By adopting Generative Engine Optimization strategies, the company ensured its brand was correctly and prominently featured in AI-generated answers.”

Abbreviation: GEO

Compare:
Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Large Language Model Optimization (LLMO)

First Known Use:
2023-2025, with the rise of generative AI interfaces as primary information access tools.