Entity Salience

entity salience
noun

Definition:
A measure of how important or central a specific entity (such as a person, organization, place, or concept) is within a given text. In natural language processing (NLP) and information retrieval, entity salience helps AI systems determine which entities are most relevant to the main topic or intent of a document, influencing content summarization, ranking, and contextual understanding.

Usage:
“Google’s algorithm uses entity salience to evaluate whether a page is truly about ‘electric vehicles’ or just mentions them in passing.”

Compare:
Topic Relevance, Semantic Weighting, Named Entity Recognition (NER), Vector Embedding

First Known Use:
2010s, as search engines and NLP models began incorporating deeper semantic analysis to assess content quality and topical focus.

Joe Youngblood

view all posts

Joe Youngblood is a top Dallas SEO, Digital Marketer, and Marketing Theorist. When he's not working with clients or writing about marketing he spends time supporting local non-profits and taking his dogs to various parks.

COMMENTS Join the Conversation →