Dofollow

Dofollow
noun (often implied rather than explicitly written)

Definition:
A standard hyperlink that allows search engines to follow the link and pass PageRank or link equity to the destination URL. While not an actual HTML attribute, the term contrasts with “nofollow.”

Usage:
“Editorial links in blog content are typically dofollow unless manually marked otherwise.”

Compare:
nofollow, link juice, natural linking

Joe Youngblood

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Joe Youngblood is a top Dallas SEO, Digital Marketer, and Marketing Theorist. When he's not working with clients or writing about marketing he spends time supporting local non-profits and taking his dogs to various parks.

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