Consensus Building
noun

Definition:
The strategic process of aligning information, terminology, and claims across multiple web documents to increase the likelihood of a consistent, favorable interpretation by large language model (LLM) AI systems trained on web-scale data. In the context of AI, consensus building aims to create a dominant narrative or viewpoint across pre-training sources, thereby influencing how generative models summarize, respond to, or represent specific topics or entities.

Usage:
“The brand engaged in consensus building by ensuring dozens of authoritative websites published aligned descriptions of its core product features.”

Compare:
Narrative Shaping, Information Framing, Generative Engine Optimization (GEO)

First Known Use:
2025, by Joe Youngblood an SEO who recommended this service publicly as content creators began adapting to the influence of LLMs on public information access and perception.