Category: Social Media Marketing

Step up your social media marketing with expert analysis, unique research, insights, tips and tricks. Articles, research, data, and guides covering Facebook, Instagram, Twitter, Reddit, and other social media platforms.

Facebook Performance Bonus Program Guide

Update May 17th, 2025: One of the smaller Pages we manage was notified that the Performance Bonus Program was being closed down and that Facebook would be replacing it with a new program simply called “Content Monetization”. More pages have since been invited to apply for this new...

How to Tell if You Have Been Shadow Banned or Deboosted on Twitter

After Elon Musk’s takeover of Twitter he began discussing shadow bans on accounts done by the previous executive team and their staff. Many of these bans appeared confusing to users who had apparently done nothing to violate the Twitter Terms of Service, yet still found their account limited...

Scammers Posing as Meta are Emailing Facebook Page Admins Claiming Their Page Uploaded Content That Violates Guidelines

NOTE: This article is about a scam where the scammers sent emails to random email addresses claiming to be Meta. For our article on the scam where they send messages on Facebook from Pages pretending to be Meta Business Suite, Meta Security, or some alert notification see this...

Ways to Tell if Someone Trying to Join Your Facebook Group is a Spammer

When built, operated, and managed correctly Facebook Groups can be a major source of website traffic, word of mouth marketing, lead gen, and sales. Community management using Facebook Groups though is increasingly difficult as spammers figure out how to evade detection by the admins of a Group and...

How to Edit Your Tweets

September 1st, 2022 Update – Twitter has officially announced that the edit button is being tested publicly. There is still no word on if this update will get rolled out to all users or be a paid upgrade feature. if you see an edited Tweet it's because we're...

Facebook Ads Now Has a “360 Mode” for Videos With Spherical Metadata

Recently Akvile DeFazio, President of AKvertise and an excellent Facebook Ads consultant, noticed a new feature in Facebook Ads Manager for 360° videos with so called “spherical metadata”. While the terminology might not be familiar, the experience probably is. This is when a video (or photo) has properties...

How Reddit Categorizes Some Major Subreddits

Reddit sent out a message to some subreddit Moderators yesterday asking us to take a survey. The survey itself was a lengthy Likert scale riddled piece that appears to be focused on how Reddit can compete against third-party tools with a lot of questions about if moderating subreddits...

Facebook’s New Public Group Settings Are a Disaster and Here’s Why

Update 2 – 11/2/2021: Facebook notified all of our current public groups today that they will be forced to be internationally public on November 9th, 2021. Most clients are opting to take their groups private instead of being bombarded by accounts from outside of their geographic region. Facebook...

There’s a New Way For Businesses to Request Support From Facebook

Facebook is stepping up their business support with a button that allows you to directly contact them from Business Manager instead of finding the right form to fill out. pic.twitter.com/ue79pD2UhT — Joe Youngblood (@YoungbloodJoe) October 8, 2021 It appears Facebook is finally taking direct customer service for business...

NFT and Crypto Art Ads on Reddit Have to be Managed Via a Reddit Ads Sales Representative

On a now deleted thread a Reddit user asked about advertising an NFT platform on the social media website’s advertising service. Reddit Ads staffer /u/c_jl replied that you can advertising NFTs and Crypto Art but not through the self-serve advertising system. Instead you’ll have to go through a...