Search Engine Optimization (SEO) is the art of helping a document rank higher in search engines like Google, Bing, or DuckDuckGo.
In this category you’ll find tips, insights, and unique research to help power your own SEO efforts.
I concede the point that if real human users are going to use services like ChatGPT or Claude to find things that we as SEOs and marketers need to ensure our clients are visible here and encourage these systems to play nice with the open web. When used...
Having a listing on Bing Places and optimizing it has suddenly become important with the revelation that it has an impact on how frequently a business might get mentioned in ChatGPT. Fortunately, claiming a listing will be super easy for most businesses.1. Go to BingPlaces.com and click on...
Let’s get this out of the way, there is no such thing as “rankings” inside of an LLM (at least not right now). Large Language Models or what are popularly being referred to as “AI” today are highly advanced neural networks and next token predictors that take in...
Update: Google has stated they will train their AI on content even if websites opt out. Read more here: https://dig.watch/updates/google-admits-using-opted-out-content-for-ai-trainingSidebar: Hey, did you know you can remove sections of Google, Bing, and other websites you don’t like on desktop with a simple toggle switch? We built Ultimasaurus the...
Update 3 – May 29th, 2025 – Australian SEO Dan Petrovic discovered that Google’s AI Mode operates on a cached version of the web not the live web itself as ChatGPT does. That means for Google’s AI Mode there will be a delay between content creation and having...
This guide was written mostly with the help of AI. Human experts have edited the guide and will keep adjusting it to make it even better. The prompt to create a similar document and methodology is located at the bottom.Link Building for SEO in 2025: The Ultimate GuideLink...
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Long known as the app preteens and teenagers used to make annoying dance videos, TikTok has been growing and maturing a lot lately even in the face of the US Government potentially closing down the app. I’ve heard from a wide array of small business owners about how...
Google announced the November 2024 Core Update yesterday on November 11th. As with most Core Updates there is very little we know specifically about this update except that it will likely update Google’s algorithm system and we’ll see some winners and losers. This article covers everything we know...
Navigate this article: Legacy of the Helpful Content Update / Helpful Content Classifier – How the HCU / Helpful Content Classifier (possibly) Works – Interpreting Google Speak into Human Speak – Defining How These Signals Might Be Measured – Defining What Google Means by “People-First Content” – There’s...
SEO stands for Search Engine Optimization, which refers to the process of optimizing a website or a web page so that it ranks higher in the search engine results pages (SERPs) for relevant queries. The goal of SEO is to increase organic traffic to a website by improving its visibility and relevance to users searching for information or services related to the website’s content. SEO involves a range of techniques and strategies, such as optimizing website content, improving website architecture and user experience, building high-quality backlinks, and targeting relevant keywords and phrases. The ultimate aim of SEO is to improve a website’s search engine ranking, drive more traffic to the site, and ultimately increase the site’s revenue or conversions.
Our SEO articles, research, and blog posts are useful because they provide valuable information and insights into the ever-changing world of search engine optimization. As search engines continue to evolve and update their algorithms, it is essential for businesses and marketers to stay informed and up-to-date on the latest SEO trends and best practices.
SEO articles provide detailed information on various aspects of SEO, such as keyword research, on-page optimization, link building, and technical SEO. These articles offer tips and strategies for improving search engine rankings, driving organic traffic, and increasing conversions. By reading SEO articles, individuals can gain a better understanding of how search engines work and what they can do to improve their website’s visibility and relevance.
Our unique SEO research studies provide valuable data and insights into how search engines rank websites and how user behavior affects search results. These studies analyze search engine algorithms, keyword usage, and user search behavior to identify trends and patterns that can help businesses optimize their websites for better search engine rankings. By reading SEO research studies, individuals can gain a deeper understanding of search engine algorithms and how they can be leveraged to improve website performance.
The blog posts we publish on SEO offer a more casual and conversational approach to discussing SEO topics. These posts can provide insights into the latest SEO news and trends, offer practical advice for improving website performance, and share personal experiences and opinions on SEO strategies. By reading SEO blog posts, individuals can stay up-to-date on the latest SEO trends and gain new perspectives on optimizing their websites.
Our SEO articles, research, and blog posts are useful because they provide valuable information and insights into search engine optimization, helping businesses and marketers to stay informed and up-to-date on the latest SEO trends and best practices. By utilizing this information, individuals can optimize their websites for better search engine rankings, drive more organic traffic, and ultimately achieve their business goals.
