Key Performance Indicator other versions: KPI noun Any metric or measurable figure that is closely aligned to an end goal and can be used to understand how well marketing activities are aiding in achieving that goal. “Our key performance indicators are pointing to strong quarterly growth in new...
Knowledge Graph nounDefinition: Google’s structured database of real-world entities and their relationships, used to enhance search results with facts, summaries, and contextual understanding.Usage: “Their brand appeared in the Knowledge Graph panel next to search results.”Compare: entity SEO, People Also Ask
Knowledge Panel Conditioning nounDefinition: The process of influencing the content and structure of knowledge panels—AI-generated information boxes tied to entities—by strategically publishing, reinforcing, and aligning accurate data across structured and high-authority sources.Usage: “By editing Wikidata and building citations, they successfully engaged in knowledge panel conditioning.”Compare: Entity SEO, Structured...
large language model (LLM) nounDefinition: A type of advanced artificial intelligence model trained on massive datasets of human language to understand, generate, and manipulate natural language with high fluency and contextual awareness. Large language models are built using deep learning architectures—most commonly transformer-based—and are capable of performing a...
Link Building verb The act of gaining new links from another website through means of persuasion, payment, or obtaining them naturally. Link Building is done because of Google’s PageRank algorithm which underlays their overall ranking algorithm. The idea is that a new link from a good website to...
Link Equity nounDefinition: The cumulative SEO strength or authority passed through hyperlinks from one page or site to another. Link equity is influenced by factors like dofollow status, page authority, topical relevance, and internal linking structure.Usage: “They consolidated thin pages to redirect link equity toward their pillar content.”Compare:...
Link Value noun Any measurement of numerical value applied to a hypertext link between two web documents. other versions: link juice, link authority, link power, backlink power, backlink value, backlink authorityThe link value from that news article has increased since it was published because more news outlets have...
Link Value nounDefinition: The measurable or perceived benefit passed from one webpage to another via a hyperlink. Link value depends on factors like authority of the linking page, its relevance, placement, anchor text, and whether the link is followed.Usage: “Editorial links from top-tier publications carry significantly more link...
Linkerati noun These are people or businesses on the internet who are most likely to link to a website, webpage, or document. Linkerati include journalists, bloggers, forum users, webmasters, department heads, and content creators. Essentially anyone who has ever published a link to a website, webpage, or document...
LLM Citation Loops nounDefinition: A recursive feedback phenomenon in which AI-generated content citing prior AI outputs creates a loop of self-reinforcing references. Over time, this can distort truth, inflate authority of low-quality data, or embed misinformation into generative outputs.Usage: “Low-quality blogs repeated the same AI-written errors, contributing to...