Fade out Effect noun Definition: The gradual decrease in link value for an external link pointing to a web document from a blog or news source where over time the linking article gradually moves deeper into the linking website’s architecture reducing the value of the links contained within...
Featured Snippet noun A box at the top of search results that often includes a paragraph of text, list of items, or other information a search engine has taken from a website to display to searchers. Google is showing a recipe I published at the top of searches...
First Contentful Paint (FCP) noun Definition: The time it takes for a browser to render the first piece of DOM content—text, image, or canvas—after the user requests a page. It’s a perceived speed metric tied to user experience. Usage: “Delaying third-party scripts improved their First Contentful Paint score.”...
Generative Engine Optimization (GEO) noun Definition: The practice of optimizing digital content and online presence to influence and improve visibility, relevance, and presentation within generative AI systems, such as ChatGPT, Google’s AI Overviews, or Perplexity. GEO involves structuring data, refining language, enhancing semantic clarity, and leveraging authoritative signals...
Google My Business listing noun This is the free listing made available to all local businesses by Google for display on Google Maps, on Google Search, to attach to Google Ads. The listing is edited on the Google My Business platform which is separate from Google Maps, Google...
Harmonic Centrality noun Definition: A score that measures how close your website, page, or entity is to the rest of the web, based on link distance rather than link count. Usage: “After running a link building campaign our Harmonic Centrality score greatly improved and we began appearing more...
hreflang tag noun Definition: An HTML tag () that signals to search engines the intended geographic or language audience of a webpage. It helps serve the correct regional or linguistic version of a page in international search results. Usage: “The site implemented hreflang tags to target Spanish and...
image alt attribute noun Definition: An HTML attribute (alt) applied to tags that provides alternative text describing the image’s content. It is essential for accessibility, and also used by search engines for image indexing and contextual relevance. Usage: “The blog optimized all image alt attributes with descriptive keywords...
image title attribute noun Definition: An optional HTML attribute (title) for images that displays additional information as a tooltip when hovered over. It offers supplemental context but is not considered critical for accessibility or SEO. Usage: “They added a title attribute to the product image for a tooltip-style...
Indexing verb When a search engine stores the information it found while crawling websites and documents, and then organizes that information for retrieval by the algorithms used by the search engine to perform ranking calculations and other tasks. “According to my server logs all of the main search...