Cumulative Layout Shift (CLS) nounDefinition: A Core Web Vitals metric that measures how much visual content shifts unexpectedly during page load. A lower CLS indicates better visual stability.Usage: “Lazy-loading ads caused a high CLS score that hurt UX metrics.”Compare: Core Web Vitals, First Contentful Paint, Time to Interactive
De-Indexed verbWhen a search engine removes a document, web page, or a link to any kind of content it is said that tit has been de-indexed. A page on my website has been de-indexed by Google and is no longer getting traffic.
dns-prefetch tag nounDefinition: A performance-boosting HTML tag () that hints to the browser to resolve DNS for external domains early, reducing latency when those resources are later fetched.Usage: “They used dns-prefetch tags for third-party scripts to speed up the initial page load.”Compare: preconnect, preload, lazy loading
Dofollow noun (often implied rather than explicitly written)Definition: A standard hyperlink that allows search engines to follow the link and pass PageRank or link equity to the destination URL. While not an actual HTML attribute, the term contrasts with “nofollow.”Usage: “Editorial links in blog content are typically dofollow...
Domain Authority (Moz-only) nounDefinition: A proprietary metric developed by Moz that predicts how likely a website is to rank in search engines, based on the quantity and quality of inbound links. It ranges from 0 to 100 and is used as a comparative benchmark rather than a direct...
E-E-A-T abbreviation (Experience, Expertise, Authoritativeness, Trustworthiness)Definition: A content quality framework used by Google’s Search Quality Evaluators to assess how credible, accurate, and reliable a webpage or author is—especially for YMYL (Your Money or Your Life) topics. Though not a direct ranking factor, E-E-A-T influences algorithmic trust signals.Usage: “They...
entity linking nounDefinition: The process of identifying and disambiguating mentions of entities (such as people, organizations, places, or concepts) in text and associating them with their corresponding entries in a structured knowledge base (e.g., Wikipedia, Wikidata). Entity linking enhances machine understanding by resolving ambiguous references and grounding text...
entity salience nounDefinition: A measure of how important or central a specific entity (such as a person, organization, place, or concept) is within a given text. In natural language processing (NLP) and information retrieval, entity salience helps AI systems determine which entities are most relevant to the main...
Entity-Based SEO nounDefinition: An SEO approach that focuses on optimizing for entities—people, places, concepts, or things—recognized by search engines and knowledge graphs, rather than just keywords. It emphasizes clarity, context, and connections.Usage: “They used entity-based SEO to improve visibility for their brand name and product categories.”Compare: semantic SEO,...
Evergreen Content noun A type of content found on the internet that is always up-to-date for users. This content comes in two sub-varieties. Those that are updated on a fairly frequent basis, and those that never need updated.“The agency made a list of all local pizza establishments and...