I concede the point that if real human users are going to use services like ChatGPT or Claude to find things that we as SEOs and marketers need to ensure our clients are visible here and encourage these systems to play nice with the open web. When used...
Let’s get this out of the way, there is no such thing as “rankings” inside of an LLM (at least not right now). Large Language Models or what are popularly being referred to as “AI” today are highly advanced neural networks and next token predictors that take in...
We did a recent study with over 4,000 American consumers ranging from age 18 to 65. The study tasked our participants with selecting which one of two photos was generated by AI. The results showed that when asking them to determine which photo was real and which one...
