Website Link: https://marketingplatform.google.com/about/analytics/
Cost: Free; Premium version (Google Analytics 360) available
Support: Help Center, Community Forums
Main Uses: Track website traffic and user behavior, Measure marketing campaign performance, Analyze audience demographics and interests
Marketing Channels: Digital Marketing, Web Analytics

Contents

• Description
• Comments

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Description

Google Analytics is a web analytics service that tracks and reports website traffic, providing insights into user behavior, traffic sources, and conversion metrics. It’s a vital tool for businesses aiming to understand and optimize their online presence.

Tool Facts

• Founded: 2005
• Founders: Google (acquired Urchin Software)
• Parent Company: Alphabet Inc.
• Headquarters: Mountain View, California, USA
• Funding: Publicly traded
• Integrations: Google Ads, Google Search Console
• Notable Feature: Real-time data tracking and reporting

Educational Resources

Google Analytics Help Center
Google analytics Academy