Marketing Tools
In this section you’ll find information about marketing tools broken down by the type of marketing they impact or the platform(s) they are designed to work for. Each tool page has information on how to use the tool, a reviews section where you and other marketers can leave reviews about the tool, and a discussion section where you can discuss the tool. Some pages include screenshots and videos.
Navigation
Calculators
A.I. Tools
Rank Tracking Tools
Link Tracking / Analysis Tools
Link Building Resources
Keyword Research Tools
PR Outreach / Media Outreach Tools
Press Release Tools
Calculators
Calculators are often purpose-built to help marketers better understand their data and optimize advertising campaigns, marketing outreach, marketing research, and more.
A.I. Tools
A.I. tools use machine learning, artifical intelligence, or natural language processing an apply it to one or more marketing fields / tactics. These tools can help generate new content, ideas, and create documentation quickly and easily.
SEO Tools - Rank Tracking
Tracking rankings is a crucial part of SEO and Local SEO. While rankings aren’t the only metric to track, their movement can signal the impact of an algorithm update, manual actions taken on a website by a search engine, the loss of valuable inbound links, technical SEO problems, or that an increase in conversions / sales / revenue is on the horizon.
SEO Tools - Link Tracking / Analysis
Link analysis tools help SEOs better understand what websites are talking about and linking to content on the target website. They can help identify when new links are obtained, when ‘bad neighborhoods’ link to a website, and when good links are lost.
SEO Tools - Link Building Resources
This is a collection of resources and tools to help you research the link graph and find ways to gain new, high-quality, and relevant links to your webpages and documents.
SEO / PPC Tools - Keyword Research
Keyword research is a shared need of SEOs, PPC advertisers, and Content Marketers. Use these tools to find keywords users are searching for around your topics, questions you can answer on your website, estimated search volume of keywords, competition for certain keywords in advertising platforms, estimated costs to bid on certain keywords, and estimated value of keywords for a website.
PR Tools - Outreach / Connection
PR outreach and connection tools can help marketers connect with members of the press, the blogosphere, and the ‘linkerati’. Use these tools to gain press coverage via outreach or by connecting to journalists looking for someone in your industry / with your expertise to talk to.
PR Tools - Press Releases
Press Releases are still a part of most PR campaigns even though they have evolved greatly since the dawn of the internet. These tools help your craft a press release and distribute it to various media outlets, typically for a fee.