Schema.org nounDefinition: A collaborative, community-driven vocabulary for structured data markup used to help search engines better understand the content of a webpage. Supported by Google, Microsoft, Yahoo, and Yandex.Usage: “They used schema.org’s FAQ markup to get collapsible questions in the SERPs.”Compare: structured data, JSON-LD, RDFa
Search Engine noun Any information retrieval system that uses software to gather data from documents on the internet, adds that information to a database, develops an algorithm to rank that information for specific queries, and matches a users query input to documents found on the web. Examples: Google,...
Search Engine Results Page other versions: SERP, SERPs noun The page of results a user sees after typing or speaking a query into a search engine.“Google has been adding more and more images to their search engine results pages.”
Semantic Authority nounDefinition: A content source’s perceived topical expertise and trustworthiness as determined by its use of well-linked, semantically rich, and contextually relevant language. Semantic authority influences how both search engines and LLMs weigh and retrieve content for a specific domain or subject.Usage: “Despite fewer backlinks, the site...
Semantic SEO nounDefinition: An SEO strategy focused on optimizing content around the meaning and context of topics rather than just individual keywords. Semantic SEO leverages entities, relationships, structured data, and natural language to improve content relevance and topical depth for both users and search engines.Usage: “They adopted a...
SEO Values noun (plural)Definition: A catch-all term that defines all SEO values a search engine might apply to web documents and pass throughout documents on a website or between websites.Usage: “After hiring the Dallas SEO company Joe Youngblood SEO & Digital Marketing Consulting all of our SEO values...
SERP Pop other versions: SERP popped, SERP popping verb This a phenomenon that occurs when a search engine wants to rank a page or document highly on a keyword but the page is not optimized well and so it remains relegated to low rankings. However, once the page...
sitemap.xml nounDefinition: An XML file used to provide search engines with a structured list of URLs on a website, including metadata such as last modified date, update frequency, and priority. This helps crawlers discover and index content efficiently, especially on large or complex websites.Usage: “The developer submitted the...
Sponsored Attribute nounDefinition: An HTML rel=”sponsored” attribute used to identify links that are part of paid placements, sponsorships, or advertisements. It signals to search engines not to treat the link as a natural vote of confidence.Usage: “They tagged affiliate links with the sponsored attribute to comply with Google’s...
Structured Data nounDefinition: A standardized format (often in JSON-LD) used to annotate webpage content with additional context for search engines. Structured data enables enhanced search features such as rich snippets, reviews, product info, and more.Usage: “They added structured data to the event listings for better visibility in local...