NAP abbreviation (Name, Address, Phone Number)Definition: A foundational element in local SEO that refers to a business’s name, address, and phone number. Consistent NAP data across websites and directories reinforces trust and improves local search visibility.Usage: “Inconsistent NAP listings hurt their local SEO rankings on Google Maps.”Compare: local...
NAP Consistency nounDefinition: The uniformity of a business’s Name, Address, and Phone number (NAP) across all online listings, directories, and web references. High NAP consistency signals legitimacy and improves local SEO rankings, especially in map and pack results.Usage: “Google flagged the listing due to inconsistent NAP data between...
Native Advertising nounDefinition: A form of paid content that mimics the look, feel, and function of the surrounding editorial content in which it appears. While promotional, it is designed to provide value and blend naturally into the user experience.Usage: “The article on productivity hacks was a piece of...
NLP Optimization nounDefinition: The process of enhancing content and metadata to align with how natural language processing (NLP) algorithms interpret text. NLP optimization often involves improving entity clarity, sentence structure, topical relevance, and contextual flow to support better indexing and AI comprehension.Usage: “They improved NLP optimization by using...
Noarchive Tag nounDefinition: A meta robots directive that tells search engines not to store a cached version of the page. When used, the “cached” link is removed from the search results.Usage: “The team used the noarchive tag on private content meant for short-term access only.”Compare: meta robots tag,...
Nofollow Attribute nounDefinition: A link-level HTML attribute (rel=”nofollow”) that instructs search engines not to pass PageRank or crawling authority to the linked page. Often used for sponsored links or user-generated content.Usage: “All external links in the comments section were tagged with rel=‘nofollow’.”Compare: dofollow, link building
On-Page Optimization nounDefinition: The process of improving individual web pages to increase their search engine visibility and relevance. It includes optimizing elements like title tags, headings, meta descriptions, internal links, structured data, and content itself.Usage: “They focused on on-page optimization by improving keyword usage and adding structured data...
Organic Search noun The part of a search engine that is unpaid and is earned by a website. “Our website ranks number 5 out of 10 million pages in organic search, that’s a big achievement.”
Pagination Tags (rel=“next” / rel=“prev”) nounDefinition: HTML link tags formerly used to indicate a sequence of paginated content to search engines. Though now deprecated by Google, they remain relevant for understanding content structure.Usage: “The blog once used rel=‘next’ / ‘prev’ tags for its article series navigation.”Compare: canonical tag
People Also Ask (PAA) nounDefinition: A dynamic SERP feature that displays a list of follow-up questions related to the original query, each expandable to reveal a short answer and link to a source page.Usage: “Their FAQ content helped secure a People Also Ask position for long-tail queries.”Compare: featured...