Consensus Building nounDefinition: The strategic process of aligning information, terminology, and claims across multiple web documents to increase the likelihood of a consistent, favorable interpretation by large language model (LLM) AI systems trained on web-scale data. In the context of AI, consensus building aims to create a dominant...
Content Decay nounDefinition: The gradual decline in organic traffic or ranking performance of a web page over time, often due to outdated information, new competition, or changes in search intent.Usage: “They refreshed older blog posts to combat content decay and restore rankings.”
Content Pruning nounDefinition: The process of removing, redirecting, or consolidating underperforming or low-quality content from a website to improve overall quality signals, crawl efficiency, and SEO performance.Usage: “They removed 200 thin posts during their content pruning audit.”Compare: crawl budget
Content Quality nounDefinition: The overall value, relevance, clarity, accuracy, and originality of content on a webpage. High content quality contributes to user satisfaction and is a key component in both human review systems (like E-E-A-T) and search engine algorithms.Usage: “Google’s algorithm demoted low content quality pages with duplicate...
Contributor Quality Score (Social Media) nounDefinition: An informal metric used by platforms or marketers to evaluate the perceived credibility, consistency, and impact of a user’s contributions—such as posts, shares, or comments—on social media. Influences how content is surfaced or trusted. Reddit, X, Facebook, and Instagram are all known...
Conversion Optimization nounDefinition: The practice of improving website elements—such as layout, copy, calls to action, and forms—to increase the percentage of visitors who complete a desired action (e.g., purchase, signup, lead submission).Usage: “They ran A/B tests to improve conversion optimization on their product landing pages.”Compare: CRO (Conversion Rate...
Core Web Vitals nounDefinition: A set of performance metrics defined by Google that measure user experience on websites. The key metrics are Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).Usage: “Core Web Vitals improvements helped reduce bounce rate and improve rankings.”Compare: UX
Crawl Budget nounDefinition: The number of pages a search engine bot is willing or able to crawl on a website within a given time frame. Crawl budget depends on factors like site health, internal linking, and server response time.Usage: “Improving internal links helped them get more of their...
CrawlingverbA process where software created by a search engine discovers content, pages, and documents on the internet and reports what it has found back to the search engine to be used in that engines ranking algorithms.Google is crawling my website frequently, they must like my content.
Crypto Marketing noun Using cryptocurrency, blockchain technology, or platforms powered by these for marketing purposes. Examples Giving away Doge coins to contest winners Accepting Bitcoin for payment Selling branded crypto art on a NFT marketplace History First coined by Joe Youngblood in 2021.