YMYL (Your Money or Your Life) abbreviationDefinition: A classification used by Google to flag content that could significantly affect a person’s health, finances, safety, or well-being. YMYL pages are held to higher standards of trustworthiness and content quality under E-E-A-T.Usage: “Because the site offered financial advice, it was...
Zero-Click Search nounDefinition: A type of search result in which a user’s query is answered directly on the search engine results page (SERP) or within an AI interface—such as a featured snippet, knowledge panel, or AI-generated response—without requiring the user to click through to a third-party website. Zero-click...
Zero-Visibility Consumption nounDefinition: The process by which AI systems, especially large language models (LLMs), extract, summarize, or display information from web content without generating any measurable signals—such as clicks, impressions, or referrals—visible to the original content creators or analytics platforms. This leads to informational value extraction without attribution,...