The Battle of Alesia is one of the single most pivotal battles in Western history. The outcome led to a new golden age in Rome which had finally conquered the fierce tribes of Gaul they had long feared. Vercingetorix knew that Julius Caeser was not going to stop until he conquered all of Gaul and that for their civilization to survive, his people would need to unite under one ruler to repel the invading Roman forces. He had been making life for the Roman army hard and had defeated them in open battle as winter started to settle in it appeared that the Romans were marching back to Rome in defeat so Vercingetorix took his army to a walled fortress city named Alesia where they would wait out the winter months before preparing for the Roman army to attack again. When Caeser heard this he immediately turned his army around and marched towards Alesia, when they arrived he made his soldiers go into the woods and start cutting down trees. They used the trees to build a massive wall encircling Alesia stopping any supplies from getting in and any people from getting out. Knowing that the Gauls would try to rescue their King from this siege Caeser then built a second wall around the first wall and had his army camp in between them and man towers placed along them. In an effort to save rations to keep from starving Vercingetorix sent all the women and children out of Alesia and into the area between the first wall in hopes that Caeser would take pity on them and let them out, he did not. Eventually Vercingetorix began to lose a morale war and was forced by his own people to let the starving women and children back inside the city. One final attempt was made to break through a large Gaul army attacked the exterior wall and Vercingetorix led his men in an assault on the interior wall in hopes of breaking through. They nearly succeeded but were thwarted by Julius Caeser’s general Mark Antony at the last moment. Vercingetorix was forced to surrender to keep his people from starving to death. He was taken into chains, taken to Rome where he was starved and forced to walk in a parade honor Caeser’s victory and at the end was chocked to death by Caeser’s own hands. Not only did this battle prove Julius Caeser was a master strategist, but it also won over the Roman people and caused Pompey to flee the city to Egypt, and gave Caeser ultimate power over all of Rome.

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Pros vs. Cons
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Cons: You have to spend money on marketing, design, etc… during your off-season which is a tough sell for a small business owner and to many corporate executives, especially if you’re coming out of a lower than normal busy season.