Website Link: https://www.helpareporter.com/
Cost: Free & Paid (from $19 to $149 per month)
Support: n/a
Main uses: Media Coverage, Link Building
Marketing channels: Digital PR, Link Building

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Description

HARO (Help A Reporter Out) was founded as a Facebook group in 2008 by Peter Shankman and eventually turned into a an email list with over 100,000 subscribers. In 2010 Vocus, Inc purchased HARO for an undisclosed amount and in 2014 Vocus merged with PR industry leader Cision. Today the tool is the single most popular way for online publications and journalists to gain expert insights from professionals in various industries and is a leading tool to help all PR consultants and business owners to gain media mentions. The tool is also effective at helping drive new, trusted, and quality inbound links for websites.

Tool Facts

Founded: 2007 or 2008
Founders / Creators: Peter Shankman
Parent Company: Cision

Educational Resources

None currently available