Website Link: https://www.authoritylabs.com/
Cost: Paid ($50 to $450 per month)
Support: https://support.authoritylabs.com/hc/en-us
Main uses: Rank Tracking
Marketing channels: SEO

Contents

• Description
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Description

Authority Labs was built by founder Chase Granberry originally to provide a daily rank tracking service at a nominal fee allowing the service to be more accessible by small businesses. At the time most tool suites only provided rank tracking weekly and rank trackers that provided daily tracking were expensive. The tool is one of the most cost-effective rank trackers on the market with an entry-level fee of only $50. The daily rank tracking provides increased understanding of movements in Google than most tool suites and the entry-level service can be used on up to 50 domains making it a valuable tool to help track keyword rankings on competitor websites or a network of sites as well. All pricing tiers also allow “unlimited users” meaning this tool is great of mid-size and large SEO teams as well. In 2018 the tool was sold by the founder to Alpine Software Group (ASG) and in 2020 ASG bundled Authority Labs in with other SEO software tools they had purchased under the name “Traject” and rebranded Authority Labs to “Authority Labs by Traject”.

Tool Facts

Founded: September 22nd, 2008
Founders / Creators: Chase Granberry, Mike Benner
Parent Company: Alpine Software Group aka Traject

Educational Resources

None currently available

References

https://www.localogy.com/asg-consolidates-martech-brands-under-new-traject-banner/
https://www.authoritylabs.com/about/
https://www.crunchbase.com/organization/authoritylabs